Our goal is to do business with suppliers and customers whose company we enjoy and whose principles and values we respect. We endeavour to be politely firm in our beliefs and steadfastly uphold our standards by doing the job correctly to produce quality products, supplied with loving care, to customers who cherish our systems and the enthusiastic, friendly expertise we strive to provide. We love our work and are proud of our experience and our expertise – we want to do business with people who see the benefits of what we do and appreciate our input.
digiLEDers are happy to offer advice and an insight into our specialist knowledge without demanding a commercial return, if we can’t convince customers of our value we don’t deserve their patronage.
Graham has been at the forefront of the giant video displays industry for 30 years. Starting out with the Rank Organisation he then moved to Barco & subsequently became General Manager for Sony Jumbotron before more recently serving as Sales & Marketing Director and European Managing Director for Lighthouse Technologies Ltd. Graham founded Display LED Screens Ltd in 2003, now known as digiLED.
Regional Director SEMEA
Roberto has been in the AV industry for 27 years, previously working with Sony, Lighthouse and Ledman. Robert speaks five languages fluently and is heading up our Southern Europe, Middle East and Central and Northern Africa sales department.
Regional Sales Manager SEMEA
Andrea brings 10 years of LED sales expertise to digiLED, working with Roberto out of our Italian offices to look after Southern European, Middle Eastern and Central and Northern African sales.
Project Manager SEMEA
Matteo has extensive technical experience with LED screen installations such as Tele 2 in Denmark, Palace of republic in Minsk, Fiorentina FC stadium and the Millenium Park in Chicago. Matteo project manages our SEMEA installations.
Marketing & Office Manager
Lynne was previously a food buyer for both Sainsburys & Safeway, and she has been with digiLED since 2007. Lynne oversees the marketing activity, manages the websites & social media, runs the office and also co-ordinates events & exhibitions.
Adrian joined digiLED in 2012 as a designer, involved both on the technical side using CAD and 3D design programs, as well as working on graphics. He has 6 prior years experience in the LED screen business.
Installation & Maintenance Project Manager
Tonie began his career in LED screens in New Zealand working at major stadiums including Eden Park and project management roles with Bytecraft Superscreens. Tonie has been responsible for recent installations and maintenance at Hampden Park, Hull City AFC, Kamppi (Helsinki) and Birmingham City Centre House.
UK Technical Manager
Tim has been in the AV industry for more than 20 years working with Lighthouse, Screenco and PSL and has vast experience of LED technology and applications, managing projects and installations. Tim is the key technical contact providing support for our AV rental channels and on major projects.
Harry has worked for other AV suppliers in the UK and has a broad technical knowledge both on the installation side as well as having the capabilities to turn his hand to electronics and repairing LED tiles as necessary. He’s a valuable new member of the digiLED team.
Sales & Logistics Support
Emma joined digiLED in 2015 with a Television Production degree at Bournemouth Uni, finishing with a BA (hons). Emma is a key member of the team helping with logistical arrangements, building content for the Pixel Depot showroom & exhibitions, and being an admin support to the team.
Monika joined the digiLED team in 2012 following her Masters degree in International trade. Her roles include partner liaison and the administration of the comprehensive on-line digiQUOTE system, which is the core tool for digiLED resellers.
Dan recently joined digiLED to help deliver the marketing strategy as the company continues to grow, in particular developing our online and social media presence. Dan has a journalism degree from the University of Arts in London.
General Manager – Asia
Cherry has been with digiLED since 2009 and is fluent in Mandarin, Cantonese, Japanese and is an English language graduate. Previously she has worked for Chinese suppliers, which has given us the ability to have a close working relationship with our LED screen contract manufacturing partners. Cherry works out of our offices in China and is a director of the Hong Kong subsidiary.
Technical Manager – Asia
Hu joined digiLED in 2012 and is fluent in Mandarin, Cantonese, and English. Before this he worked out of Dubai at a Mechanical and Electrical engineer for Serco. Hu is responsible for making sure that our product quality is second to none, by monitoring the factory throughout the production process.
Kelly has been with digiLED for over three years now. She has a professional qualification in International trade and is fluent in Mandarin. Kelly is responsible for co-ordinating logistics for digiLED out of our Asia offices.
Michael recently joined digiLED working in the quality control department. He is fluent in English as well as his native Chinese. Michael has 7 years previous experience in the screen industy working as a Quality Control manager.
Darren is the newest member of the China digiLED team. Previously to joining, he worked for an LED control system supplier, where he became proficient in the ZDEC control system as well as working with Nova & Linsn.
Eden recently joined in China digiLED team. Prior to this he worked with LED control system and professional calibration system suppliers. He has had calibration service experience as well as working with Linsn&Nova&Colorlight in the past
Demi has recently finished her studies and has joined digiLED to assist the team in China with administrative duties, as well as helping to co-ordinate logistics out of our Asia offices.
Jenny left college recently and has joined digiLED to work in our new offices as an administrative assistant, as well as to help with the logistics.
Based in Korea, Mark works with digiLED in the technical department on new product design.
Repair and Technical Manager
Previously working at Honeywell, Dev joined digiLED in 2009. His expertise in electronics has helped him to set up and run the company in-house repair facility. In addition to this, Dev also runs the digiLED warehouse and manages the digiLED repair technicians.
David joined digiLED in 2013 as a trainee member of our technical team. He is involved in LED bench repair work and on-site maintenance work. As a keen software developer, David also designed our warehouse stock control system.
Ann has worked with digiLED since its beginnings, and is responsible for the day to day running of the finance department.
Ian has been involved with digiLED from its inception, and offers invaluable management advice as well as IT & design support.
Paul has extensive accounting and financial experience and has run digiLED‘s Finance and Administration team. He now uses his expertise advising the company on contractual law.