Circular LED screen at I Gigli nominated for InAVation retail award

In collaboration with our partner 3P Technologies, an 11-screen installation project using digiLED LED displays at a Florence shopping centre has been nominated for the 2018 InAVation Award in the retail prize category.

I Gigli is amongst a shortlist of eight projects that make up the category, including entries from Canada, Hong Kong, India, Portugal, Russia, the UK and the USA, showcasing how retail environments worldwide are increasingly turning to innovative technology like LED screens to create something unique and captivating.

Record-breaking, the main screen installed at the site is now the largest circular LED screen in Italy. Comprising over 2,000 digiLED newFLEX modules, the 1.58m-high display has a circumference measuring 66.2m, and decorates the interior wall of the mall with high-definition video content to inform, entice and engage with shoppers.

Visitors will find themselves in a dynamic, state-of-the-art multimedia centre, immersed not only by the impressive circular screen, but also by additional columns scattered around the shopping centre. Collectively, 170m² of 6mm pixel pitch newFLEX LED screen technology has been erected as part of the redevelopment.

Capable of concave and convex curving configurations, the magnetic newFLEX offers flexibility and versatility to create superb, funky designs, distinguishable in the idiosyncratic display concepts generated at I Gigli.

System installations were completed at night when the mall was closed, and work lasted approximately two months. Custom-made structures were designed to house the modules and anchor the displays safely in position.

Antonio Troiano, 3P Technologies Business Development Manager, commented: “We are very pleased with the project as the outcome has mirrored initial designer concepts, ensuring high performance displays, wide viewing angles to grab maximum attention of shoppers, energy efficiency and complies with weight and structural limitations.”

Andrea Greguoldo, digiLED SEMEA Regional Sales Manager, said: “This project required a product that was capable of delivering high performance due to the shape and position of the circular screen. digiLED newFLEX has a 172˚ vertical and horizontal viewing angle making it a world-class product for all creative retail settings.”

Prize winners will be announced at the 2018 InAVation Awards ceremony on February 6th in Amsterdam, during the ISE show. digiLED will be exhibiting at the 2018 show in the Netherlands at stand 12-C60, where the latest LED screen products dedicated to retail, and beyond, will be on display.