New digiLED sales office and showroom opens in Shenzhen

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Growth has been a consistent theme in recent months for digiLED and it has continued with the opening of a new office in Qianhai, the new Free Trade Zone in the heart of Shenzhen, China.

digiLED Shenzhen will act as the central hub for the region, home to our knowledgeable Asian technical team responsible for the planning and monitoring of component production to deliver innovative LED products of the highest quality.

新建文件夹IMG_4836“Having a fixed location in China will help establish and solidify relationships with component suppliers in the country as there is often a lack of trust between them and overseas companies,” explained Cherry Tsai, General Manager of digiLED Shenzhen. “This improves digiLED’s reliability and versatility across the production process going forward.”

The new location includes a showroom displaying the latest products in the digiLED range, closely resembling The Pixel Depot at the company’s Head Office situated near London.

“The showroom is going to be an important factor in multiplying business in the region as local clients will have the opportunity to compare product options in one place as opposed to travelling to many different factories across China,” added Tsai. “Having selected a shortlist of products, the reduced number of factory visits can be more productive.”

The expansion increases digiLED’s operation in the Far East with offices in Hong Kong and Tokyo. The company also has offices across Europe, in North America as well as in Africa. Tsai said that there are plans to employ local salespersons responsible for identifying and serving the South American and Middle Eastern markets, demonstrating digiLED’s ability to perform on a truly global scale.

digiLED (HK) Ltd and digiLED (Shenzhen) Co., Ltd are subsidiaries of digiLED Group Ltd.

Say hello to our Asian technical team in their new office by clicking the video link below. Courtesy of Tom Mudd, digiLED Technical Director.

Hello to team @digiled_ in our shiny new Shenzhen office.

A post shared by LED Tom (@led_tom) on

Head to our Facebook and Twitter pages to see more photos of our impressive new Shenzhen office.


Another successful digiLEDucation day

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IMG_2458Coordinated by digiLED’s team of industry experts, the latest digiLEDucation course has been run at The Pixel Depot, Europe’s largest LED screen showroom of its kind.

The course is designed to offer those looking to sell LED screens an insight into the complex multi-technology solutions available to end users. The aim is to transfer knowledge to those who have previously had little or no exposure to LED displays to both specify the technology and demonstrate expertise by being able to answer any questions their clients might have.

Jon Perkins, digiLED Group Technical Sales Manager, hosted the latest event and explained: “It is always amazing to see how quickly attendees engage with the technology, content and demonstrations, gaining a solid understanding into the world of LED screens in the process. We’re delighted with the interest and the positive response we get for our courses.”DLCT 1

Other speakers included Graham Burgess (digiLED CEO), Guy Horrigan (digiLED Commercial Director) and Tom Mudd (digiLED Technical Director).

There was plenty of positive feedback from those in attendance at the event. 91% found that the training was “very useful” and 79% suggested that they would be interested in further training courses held by digiLED.

To find out about future digiLEDucation training sessions or to visit The Pixel Depot, please get in touch at info@digiLED.com today.

 

 


New Year’s Big Screen Hi-Resolutions

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Major digiLED clients PBTV were in Miami to provide a range of our LED display screens for Pitbull’s New Year’s Revolution show celebrating the welcoming of 2017.

Working closely with production designers, the PBTV team fashioned a visually stunning set using creative LED products. The design included three digiLED DLP 5.9mm LED floor systems positioned at right angles to the show’s audience, enough digiLED MK7 panels to construct two 59.5sqm video wing walls and an upstage video wall measuring 167.2sqm, as well as 170m of digiLED LightSlice which lined the stage and the edges of the two wing walls. In addition, digiLED Mirage MC15 transparent LED modules were sought to create the pair of giant “hourglass” set pieces framing the stage.

The design’s dynamism engaged both the Bayfront Park crowd as well as the broadcast audience around the country.

Anne Brahic, Production Designer for the show, said: “The new 5.9mm floor system was great. They come with their own legging system which allowed us to install them without headaches and they support the weight of people walking on them, which was essential too. They looked great in all our overhead shots. The LightSlice product was also a great discovery for me: the 2-pixel wide linear application was perfect for lining all the edges of our stage and runways. The way they clip on to brackets via a magnetic attachment point made the install super-efficient.”


Creative LED designs deemed a success for digiLED at ISE 2017

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ISE 2017 attendance increased by over 12% on last year’s show, exceeding 70,000 visitors for the first time, and there was a constant stream of visitors admiring the digiLED stand design. We received lots of positive feedback about our creative product display and we have our highest number of sales leads ever recorded at an exhibition.

Follow this link to see the stand everyone was talking about.

For further information on the products displayed at ISE 2017 and the rest of our comprehensive range, or if you would like to book a visit to Europe’s largest LED showroom at our UK office, contact us today.


ISE 2017 is open at stand 12-C58

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ISE 2017 is underway and digiLED will be showcasing their latest LED screen products and demonstrating their expertise at stand number 12-C58 from today until Friday 10 February. We have lots of interesting design solutions on display for both indoor and outdoor applications across all LED screen markets.

Visit the stand to meet the team and see the value of digiLED for your next display screen purchase. We look forward to meeting you and helping to achieve your vision. We’ll have a tea or coffee waiting for you.

Can’t make it to the exhibition? Make an appointment to meet digiLED’s LED Screen Experts at our UK showroom, The Pixel Depot. It’s the largest LED display showroom in Europe with the most comprehensive range of indoor and/or outdoor products to suit every application. If you are looking to invest in an LED screen, whether it be a permanent fixture or for your rental portfolio, book your visit now to experience the one-of-a-kind demonstration – it’ll be worth your while.


LED display screen helps London art gallery to architecture award

DIT959 ITe10N Newport StreetdigiLED display screen technology installed on the exterior wall of Damien Hirst’s Newport Street Gallery has contributed to the venue winning the 2016 RIBA Stirling Prize, the UK’s leading architecture award.

The Stirling Prize judging panel said: “The collection of buildings is beautifully curated, pulled together by the use of brick yet still expressive of their individuality. The playful use of LED technology gives a contemporary addition to the façade.”

The 10mm pixel pitch digiLED ITe product was selected to fulfil the gallery’s requirement of acquiring a quality and reliable system, featuring front access serviceability and being lightweight in structure therefore enabling it to be positioned on an old building. Ideal for fixed installations, the system was manufactured to offer full colour video display with exceptional contrast. The highest quality LEDs offer sharp, crisp images thus reflecting the gallery exhibits perfectly.

Each aspect of the project was meticulously planned to ensure that the screen was commissioned to the highest standard, to achieve the client’s desire and digiLED’s dedication to deliver perfection.

Situated approximately 10m from the mainline into London Waterloo station, the 19.2m x 4.6m screen was designed to promote the gallery to the 320,000 commuters bypassing daily.

Its proximity to the railway raised safety concerns from Network Rail who declared that train drivers’ vision would be impaired by the brightness of a screen positioned directly behind rail signals; however, digiLED overcame complexities in the design stage when they provided the technical solution of substituting louvres, reducing the horizontal viewing angle, satisfying consultant welfare measures.

digiLED Installation Manager Tonie Wishart supplied an innovative engineering solution to strengthen the aged building, commenting: “Protecting the Grade II listed building was a priority. To prevent damage and maintain the wall’s integrity, a “keyhole method” was devised to support the screen. Threaded rods were inserted through the brickwork and clamped onto the new structural support steelwork in the gallery’s internal wall.”

“As part of the design brief, we were not allowed to compromise the appearance of the building and make the screen look as if it was an integral part of the wall. No cable entry points or mechanical fixings were to be seen by the passing trains or the street below. The screen installation phase began after the internal building works had been completed, so all of the necessary infrastructure to make the screen function had to be installed without incurring any damage to the gallery,” explained Wishart.

Newport Street Gallery is the realisation of Hirst’s long-term ambition to house his art collection in public. Amongst others, the collection features Francis Bacon, Banksy, Tracey Emin and Pablo Picasso as well as artwork created by indigenous artists from the Pacific Northwest Coast.

Designed by architects Caruso St John, the gallery measures 37,000 square feet split over two levels. This is the first time Caruso St John have won the prestigious architecture award following nominations on two previous occasions.

 


LED Display Screens on show in Amsterdam at ISE 2017

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Visit the LED Screen Experts at ISE booth 12-C58 and let us demonstrate our expertise and experience as innovators in the LED display market. We’re gearing up for some interesting visuals for retail settings, corporate fixed applications as well as the AV rental & staging market. Be sure to stop by and see the value of digiLED for your next display screen purchase.


LED Display Screen pricing just got simple

IMG_2375Globalisation has seen the world become increasingly interconnected, and in today’s marketplace, digiLED recognises the growing importance of demonstrating speedy communication to our clients.

To facilitate almost instantaneous responses in this modern-day world, digiLED boasts an innovative state-of-the-art internal system, designed by its industry specialists, to improve costing response times for large LED display screens.

Containing digiLED’s complete product range, digiQUOTE has filtering options allowing simple selection of the ideal LED display screen solution. It allows digiLED the ability to meet the needs of customers who want the right product for a particular indoor or outdoor application, or who have weight, price and pixel pitch restrictions.

“digiQUOTE allows a quicker process of delivering costs of an LED screen to distributors and customers than was previously possible,” said Monika Boast, digiLED Business Development. “Replacing the original process of developing quotations manually, digiQUOTE automatically compiles pricing and product specifications into one proposal generated as a PDF document, which saves time, especially in the case of complex projects.”

“International-friendly quotes can be created to display screen sizes using imperial or metric measurements as well as allowing the option to select between GBP or USD currencies to suit customer preference. The system presents budgetary installation costs and can even give an estimate of shipping prices at the click of a button,” Boast added.

“Developed as the ideal solution to meet the demands of a fast-moving world, digiQUOTE means we can now serve our customers even better than ever.”


Officially digiLED

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We are pleased to announce that all our company names will be changing, effective 1st December 2016. This will complete digiLED rebranding used at our showroom, The Pixel Depot, and trade shows, as well as on letterheads, stationery and business cards over recent months.

This will result in the following amendments:

Display LED Group Ltd is now digiLED Group Ltd

Display LED Screens Ltd is now digiLED (UK) Ltd

displayLED (HK) Ltd is now digiLED (HK) Limited

Our China company Shenzhen Qianhai digiLED Co. Ltd and our US company digiLED LLC are also part of digiLED Group Ltd, and names remain unaltered.

The company will continue to operate in its current structure, and your contacts will remain unchanged, there are no alterations in ownership or staff.

For all official correspondence with the company, including invoices and purchase orders, please ensure that the new names are used henceforth. Should you have any questions regarding the name modification, please feel free to contact us via email at info@digiLED.com or call +44 (0) 207 381 7840.

“The name displayLED was deliberately neutral and reflected our expertise rather than an association with any particular brand,” explained Graham Burgess, digiLED CEO. “When China began to offer credible, lower cost alternatives, we aimed to take advantage and invented a new brand – digiLED.

“Fast forward to 2015 and the name displayLED has lost much of its early meaning, increasingly we are known for our digiLED product range, our knowledge of the LED market and in particular for our expertise with LED production in factories across Asia. All our digiLED products are built in Asia, mainly Korea and China, so we have a team of specialists from those countries based there and this is supplemented with western expertise. The business has moved on and we have to move with it,” Burgess added.

With nearly 15 years in the industry, we at digiLED, look forward to continuing our growth and to serve you in the global market.


Large LED screen display at Paddington Station using digiLED ITe16

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A poetic and artistic tribute to Alan Turing using digiLED ITe16 display screen technology has been officially unveiled near the entrance to Paddington Station, London – close to the pioneering scientist’ s birthplace. United Visual Artists who devised the artwork, titled ‘Message from the Unseen World’, have confirmed it will be a permanent fixture.

The piece comprises large screen LED display technology and has perforated aluminium panels displaying a hard-coded version of extracts from Turing’s ground-breaking Computing Machinery and Intelligence (first published in 1950), visually represented as patterns based on Baudot code. Inside the artwork’s software is an additional text, a specially commissioned poem by Nick Drake, inspired by Turing’s work.

Specifically constructed for the outdoor fixed installation market, ITe tiles use the highest quality LEDs for a full colour video display with exceptional contrast. The LED screen, situated at Paddington Central, underneath Bishops Bridge Road, has a pixel pitch of 16mm and offers clear images in all weather conditions. The digiLED ITe is a top-quality product which features single bin / batch LEDs for perfect screen uniformity and is configured with remote diagnostics for performance monitoring.

“Due to the length of the structure, it was critical that each module lined up precisely with the holes,” explained Tonie Wishart, digiLED Install & Maintenance Manager. “Instead of drilling, we achieved this by clamping to the existing bridge framework as we only had 2-3mm of tolerance.”

The dynamic artwork acts as “a literal in memoriam for Turing”, suggested Matt Clark from United Visual Artists, providing passers-by an opportunity to witness a system attempt to imitate a poet writing, whilst maintaining the thought-process of a machine.

Curator of the work, Rachael McNabb, said that seeing the diversification in content appearing was like watching a brain process its thoughts. “It was really wonderful to see how many people pause and take a minute out of their commute to see this and you walk along and you’re still experiencing the words, the texts and the thoughts as they are being processed.

“It is great that people will experience this on a daily basis because they will never see the same thing twice and I think there is something quite wonderful about that.”

Considered a founding father of modern computer science, Turing was an extraordinary mathematician and codebreaker who not only outlined the concept of the general-purpose computer, but also defined and instituted the field of Artificial Intelligence. Turing was influential in accelerating efforts of the Allies in attempting to decipher German Naval messages using the Enigma code-cracking machine during World War II. Apart from a statue in Manchester, and a minor appearance near Paddington, there is little public art devoted to Turing commemorating his work and enduring legacy. United Visual Artists deemed it appropriate to fashion a public homage to Turing, as his work had been the inspiration for their studio using algorithmic design principles.


Large LED video display in Japanese retail store window

Samantha ThavasadigiLED has supplied a giant LED screen measuring 110 square metres in the window of a Samantha Thavasa store in Japan.

The high-resolution retail screen comprises digiLED Stella-M range of LED modules, which are designed for superb performance and precise engineering for fixed installations.

The new LED display system delivers high brightness levels and contrast, whilst maintaining an ultra-low power consumption ensuring small operating costs.

Functional design matched to affordable prices for applications, coupled with reliable electronics and CE certification, as well as optional energy-efficient versions, makes Stella a star performer in the most demanding scenarios.


Digital screens have evolved over the last 80 years – Tom Mudd

Tom Mudd - digiLED Technical Director (3)On November 2, 1936, the British Broadcasting Corporation launched the first regular high-definition television service in the UK, broadcasting live from Alexandra Palace, London. The term ‘high-definition’ was used for this pioneering service in the 1930s, in comparison with earlier systems that were based on mechanical processes with as few as 30 lines of resolution – this has since been adopted again more recently to describe the new generation of communications media that display a substantially higher resolution than that of its predecessors.

Fast forward 60 years and Britain was once more at the forefront of a new wave of video technology that would one day change the world.

In the small town of Ipswich, Suffolk, the technology firm Invision Microsystems had already been constructing giant LED based video displays even before the blue LED had been invented.

Fortunately, in 1997, the world’s first commercially available blue LEDs allowed this pioneering British company to produce the world’s first ever full colour giant LED screen.

At the time, the giant Sony Corporation had publicly stated that “Cathode Ray Technology was the future”, and video industry leaders were saying: “LED would never catch on”.

Invision had other ideas!

A young Tom Mudd (who went on to become digiLED’s Technical Director), remembers training with Invision almost 20 years ago.

“When I started working with LED screen processors, they were analogue devices with 3 or even 5 wire BNC cable systems needed for a decent quality video input,” said Tom.

“Hum-Buckers, DAs, Video Baluns and ground-loop-insulated-shackles were all weapons of choice on your average LED screen gig in 1997.”

Systems were soon to change however, as new manufacturers from Asia started to introduce their own developing technology around the time of the Sydney Olympics, at the start of the millennium.

“As analogue video engineers, trained in reproducing accurate broadcast colours on LED screens, when the Asian newcomers arrived with their VGA cables (where the video image had been pre-processed for them by someone else’s box), we thought: hang on a minute, that’s cheating!”

As we all know, computer-based VGA signals continued to evolve into DVI and beyond.

“In 1997, there was no such thing as a digital video signal in the LED world,” Mudd said. “These days, LED techs don’t realise how easy their life is with so much of the video number crunching being done for them in a nicely packaged DVI or HDMI signal.”

Sadly, the continued British evolution of Invision’s television technology ended in 2000 when the company closed.

After a few years in the wilderness, many of the early industry’s key figures have now come together under the digiLED brand – who, as the tag line says, really are “The LED Experts“.

“TV may be 80 years old,” said Graham Burgess, CEO of digiLED, “but the combined experience of the digiLED team adds up to more than a century of giant screen know-how.

“Take Randy Green for example, our digiLED man in the USA, he was involved in the first ever LED screen to be installed in New York’s Time Square – imagine that!”

Side note, there are two digiLED manufactured LED screens which can currently be seen on the south side of Times Square – although you may be surprised whose brand is on the front!

The performance of LED display screen technology has increased rapidly in recent years. Pixel pitches are becoming ever-tighter, regardless of whether it is for either an indoor or outdoor installation, resulting in screens providing super-sharp image reproduction, enough to withstand ambient lighting levels and extreme weather conditions.

Increasingly, energy use is scrutinised by experts who consider it to be contributing to global warming; however, efficiency is high in LED display technology with screens only running somewhere between 20 and 30 per cent of their capacity – combatting the heavy energy consumption of antiquated systems such as projectors.

Only guesses can be made about the future of communications and suppositions of what the next eighty years will bring in the visual arts industry, but you can be sure that the expertise of digiLED will be behind some of the latest technological innovations to hit the marketplace.

Want to experience innovative and spectacular LED display screen technology for yourself? Book an appointment to visit us at The Pixel Depot to see what digiLED has to offer.


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