High brightness & engaging content entices shoppers – Jon Perkins

Jon Perkins - digiLEDA recent Microsoft report suggests that the average human loses concentration after only eight seconds – a four-second decrease from the start of the century. To put this into some sort of context, goldfish, with an attention span of nine seconds, have now eclipsed us. Technological advancements are considered responsible for this decline.

To combat these dwindling attention spans and disrupt target audiences’ busy lifestyles, structured routines and frequent purchases, retailers are turning to eye-catching, large-format LED screen displays to entice high street shoppers.

Striking brightness is a distinguishable characteristic that elevates LED display signage over alternative communication tool options. Capable of achieving high brightness levels, innovative LED technology produces a brilliant, unambiguous light that is easily visible from close-up and longer distances, cutting through marketing noise even in ambient lighting.

Initially, displays need to be noticeable, but generating engaging content that presents key brand messages to customers is also paramount. It’s recommended that the display’s video loop should be split into several easily digestible segments: a 60-second clip could be separated into five-second increments for passers-by to contemplate messages on the move.

Flexibility is imperative for businesses to stay ahead of the competition. In a fast-moving environment, adaptation is vital in distancing themselves from rival companies. LED screens offer a versatile and efficient means of adjusting messages to accommodate any required modifications. Many outlets benefit when incorporating digital signage by altering message presentation that enhances a customer’s visit experience. In restaurants for example, menu boards can be updated throughout the day to reflect busy periods or popularity of a particular item. Retailers’ focus should be displaying more value propositions. An advanced method of achieving this would be to use customer demographics to deliver targeted communication – interactive displays in a sports shop could populate content that advertises female running shoes when women walk past, for instance.

LED screen technology augments business profiles and arms retail space owners with an effective solution to a common challenge faced, which is to create fresh, exciting customer experiences: companies recognise the power of ‘unique’ and its effect on footfall and revenue. When done correctly, digital signage maximises the effectiveness of brand and product marketing to make a real impact and influence customer buying decisions.


Below: Retailer Samantha Thavasa’s store windows are dressed in digiLED Stella M8o LED screen technology to grab the attention of passing shoppers in Tokyo, Japan.

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digiLED welcome Larry Lipsie as Regional Sales Manager

Larry digiLED website pic (2)digiLED are pleased to announce the addition of Larry Lipsie to the company’s US division.

Larry will primarily manage digiLED’s sales responsibilities for the US South-Central region, developing new business and looking after key contacts in Arkansas, Colorado, Kansas, Louisiana, Missouri, Oklahoma and Texas. He will also assist with US colleagues on projects across the country, too.

Larry joins us with twenty years’ sales experience in the audio-visual industry, having worked as Regional Sales Manager for Wagner Media and Eiki International, prior to the commencement of his new role. While at Eiki International, a leading manufacturer of audio-visual products, Larry averaged over $12m in annual sales for eight consecutive years to AV integrators specialising in applications for education, religious, corporate as well as rental and staging markets. He graduated from Stephen F Austin in Nacogdoches, Texas with a BBA in Marketing.

LED screen markets continue to experience enormous growth and digiLED’s freshly-expanded US team will be targeting further sales in the audio-visual rental market to add to their already impressive list of partnerships across the region.

“digiLED customers value our unrivalled expertise in the industry to provide high-performance technology to deliver audience experiences like no other,” explained Lipsie. “The United States market for large-format LED displays is growing year-on-year and I’m excited to join this world-renowned brand to support its ongoing development in the region and beyond.”

Graham Burgess, digiLED CEO, said of the appointment: “Larry has the sales experience and contact knowledge crucial for digiLED’s continued business development in North America. By having a dedicated representative for this region, it will enable us to take our unique business offering to new potential customers and help them understand how adding LED displays to their portfolios will benefit their businesses. We are convinced that his positive attitude and original approach to sales will add significant worth to digiLED.”


digiLED Driving LED Screen Innovation at AVM Brooklands

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digiLED will be showcasing its latest LED screen innovations as part of Audio Visual Material’s two-day Technology Event, held at the world-famous Brooklands Museum, commencing this morning (Tuesday 4 July).

Experience the vivid imagery of our super-smooth curving display at the event, with our latest addition, the highly-dependable and versatile digiLED x-TEK: it’s capable of completely seamless convex and concave curving of up to +/- 10 degrees, utilising its wedge connector mechanism for precise angles. Also on display is our digiLED MIRAGE N, the lightweight LED screen system offering two visual formats in one space – a transparent LED screen that when required can cleverly disappear, allowing the image behind to be in the spotlight.

Visit our stand and meet the LED Screen Experts to discover how digiLED’s range of advanced, high-quality products provide stunning images, reliability and offer ultimate creativity to complement any application.


Latest LED screen technology on display at InfoComm 2017

Hit the links below to see digiLED Technical Director, Tom Mudd, give the low-down on our products on display at our InfoComm 2017 booth.

See our digiLED x-TEK LED screen system here: digiLED x-TEK at InfoComm 2017 – it’s capable of completely seamless convex and concave curving of up to +/- 10 degrees, utilising its wedge connector mechanism for precise angles.

Watch the digiLED MIRAGE N LED display here: digiLED MIRAGE N at Infocomm 2017 – this lightweight LED screen system offers two visual formats in one space – a transparent LED screen that when required can cleverly disappear, allowing the image behind to be in the spotlight.

For more information on the digiLED x-TEK or digiLED MIRAGE N, please contact info@digiled.com.

Videos courtesy of rAVe Publications

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New digiLED x-TEK display is a hit at InfoComm 2017

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Our new curving LED screen system smashed it at InfoComm 2017, judging by the volume of glowing reports we received about its sleek and versatile design.

Capable of seamless convex and concave curving of up to +/- 10 degrees, with its highly engineered wedge connectors allowing precise angle changes in 1-degree increments, combined with its incredible image quality, x-TEK provides reliability, versatility and performs superbly. The system is available in a range of pixel pitches for indoor and outdoor use.

See our sensational x-TEK in the video below, along with the practically transparent digiLED MIRAGE N and our well-established digiLED iMAG LED screen systems also displayed at our InfoComm 2017 booth.


InfoComm 2017

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InfoComm 2017 was another fantastic show, held in Florida this June.

At the show, we launched the digiLED x-TEK range of LED screen modules (available in 2.6mm, 2.9mm and 3.9mm pixel pitches), our latest curving AV rental and fixed display system.

For further information on the digiLED x-TEK and the rest of our exciting product lineup, drop us a note, we’d love to hear from you.

 


digiLED screens star at 2017 MTV Movie & TV Awards

(c) MTV, MTV Movie & TV Awards 2017, Pitbull & J Balvin, ‘Hey Ma’ ft. Camila Cabello


In partnership with our major rental clients Pete’s Big TVs, digiLED DLP LED screen technology featured in the creative stage design at the 2017 MTV Movie & TV Awards, held in the acclaimed Shrine Auditorium in Los Angeles.

A combination of digiLED DLPi 3.9mm and DLPo 5.9mm LED video screen products starred in the set, collaboratively created by production designer David Edwards, Jr. of D Before E, Inc. and art direction by Anthony Bishop of AWB Design, LLC. Bishop and PBTV have worked together previously on several projects, but this was the first time providing LED screens for an MTV movie awards event.

A mammoth 80-tile-wide curved screen featured upstage as well as LED covering the inside, and outsides, of entry tunnels that were built into the screen. PBTV’s inventory of digiLED’s versatile DLP range of products allowed the team to fulfil the creative team’s innovative design ideas. By utilising the Variable Angle Connector, DLP modules have the capability of curving up to 15˚ in convex and concave directions.

In addition, PBTV incorporated digiLED’s Right Angle Connector and the new mini tiles (125mm wide) enabling 90˚ attachments for seamless video presentation, wrapping content around both sides of the set’s tunnels.

Guy Benjamin, PBTV Vice-President, explained: “These mini tiles are a quarter of a standard tile in width, which allowed us to make right angles for the tunnel effects. Normally, you’d see the dark edge of a video tile where a right angle is formed, with these new mini tiles you can make a seamless right angle with smooth video wrapping around the edge.”

digiLED DLPi 3.9mm modules followed the curves and covered the auditorium’s opera boxes with high-resolution video content.

“Pete’s was the right company for the MTV Movie & TV Awards production, because we were able to make a screen this big with the curves and the video-covered tunnels,” Benjamin said. “We really had never done anything on this scale, but were successful due to the flexibility of these new DLP products from digiLED. We used the mini tiles from the face of the screen onto the tunnel as well as on the inside and up into the ceiling, so we were really using a lot of the new features of this product line.”

The company has experienced considerable expansion in its presence on the West Coast. The 2017 MTV Movies & TV Awards show is the latest project in an increasing portfolio of events PBTV has covered with its range of our LED screen technology in the Los Angeles area for the events and television broadcast market.

Benjamin added: “We have been seriously expanding our inventory of LED product and have been putting more of it in LA. PBTV has the technicians and the equipment to support your next creative applications.”

(c) PBTV, MTV Movie & TV Awards 2017

(c) PBTV, MTV Movie & TV Awards 2017


The LED Screen Experts are heading to InfoComm 2017

 

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With InfoComm 2017 fast approaching, make sure you register for the exhibition using the code above to receive free entry and meet digiLED at booth number 981. We will be demonstrating our broad range of LED screen technology tailored to suit a range of applications from 14-16 June.

Visit our stand and meet one of the most experienced teams in the world of LED whose knowledge of the design, manufacture, installation and implementation of LED systems propels us ahead of the competition.


digiLED exhibiting at Music World Expo 2017 stand 10a

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Music World Expo 2017 has opened its doors to visitors this morning (Friday 19 May) and digiLED are exhibiting their latest LED screen technology dedicated to the rental events market at the show. Visit stand 10a at Zappeion Exhibition Center, Athens, to discover how our range of innovative, high-quality products provide impact and offer ultimate creativity to complement any stage design, to make your next event a smash hit!

C33BC37F-4AA9-4A20-B8A4-AAD57531AE90The event runs from 11.00-20.00 daily until Sunday 21 May. We look forward to meeting you at our stand and helping to achieve your vision.

Can’t make it to the exhibition? Make an appointment to meet digiLED’s LED Screen Experts at our UK showroom, The Pixel Depot. It’s the largest LED display showroom in Europe with the most comprehensive range of indoor and/or outdoor products to suit every application. If you are looking to invest in an LED screen, whether it be a permanent fixture or for your rental portfolio, book your visit now to experience the one-of-a-kind demonstration – it’ll be worth your while.

 

 


Visit digiLED at Music World Expo 2017 stand 10a

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We will be exhibiting our latest products dedicated to the rental events market at Music World Expo 2017, held at Zappeion Exhibition Center from 19-21 May.

Visit digiLED’s experts at stand 10a to find out how our range of innovative, high-quality LED screen technology provides impact and allows ultimate creativity to complement any stage design and make your next event a smash hit! Register for the event here.

In addition, our Regional Director SEMEA, Roberto Segato, will be introducing digiLED and LED technology at the Visual-Lighting conference: book your seat now as spaces are limited.


RDSE 2017 is open at stand B16

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RDSE 2017 is underway and digiLED will be demonstrating its expertise at stand B16 until 9 May, showcasing their latest LED screen technology tailored to get you noticed.

C_T73SeXsAAEHBhOur eye-catching design solutions for retail digital signage on display at the exhibition are engineered to increase the effectiveness of your brand and product marketing by attracting customers and influencing their buying decisions. Whatever your vision and company branding style, there’s a digiLED product to accommodate your application: our LED screens create impact in any retail setting to inform and engage with customers, resulting in higher sales revenue.

Visit the stand to meet the team and see the value of digiLED for your next display screen purchase. We look forward to meeting you and helping to achieve your vision. We’ll have a tea or coffee waiting for you.

 

Can’t make it to the exhibition? Make an appointment to meet digiLED’s LED Screen Experts at our UK showroom, The Pixel Depot. It’s the largest LED display showroom in Europe with the most comprehensive range of indoor and/or outdoor products to suit every application. If you are looking to invest in an LED screen, whether it be a permanent fixture or for your rental portfolio, book your visit now to experience the one-of-a-kind demonstration – it’ll be worth your while.

 


The versatile digiLED iCUBE display at The Pixel Depot

The digiLED iCube allows ultimate customisation in design and provides exceptional imagery with great contrast. Offering unrivalled versatility, you can easily create stunning structures by stacking and joining multiple cubes.

Available with a 3.9mm pixel pitch, the digiLED iCube is ideal for exhibitions, art displays or any other unique visual spectacular.


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