Tag Archives: #LEDdisplay

Welcome digiLED Japan!

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DGL JAPAN

digiLED has always had a strong presence in Asia, and today we are delighted to announce the opening of digiLED Japan.

Our knowledgeable and experienced team based in Tokyo will be able to assist our Japanese customers with he latest in LED Screen technology.

Get in touch with our team by emailing us.

 

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Another successful digiLEDucation day

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IMG_2458Coordinated by digiLED’s team of industry experts, the latest digiLEDucation course has been run at The Pixel Depot, Europe’s largest LED screen showroom of its kind.

The course is designed to offer those looking to sell LED screens an insight into the complex multi-technology solutions available to end users. The aim is to transfer knowledge to those who have previously had little or no exposure to LED displays to both specify the technology and demonstrate expertise by being able to answer any questions their clients might have.

Jon Perkins, digiLED Group Technical Sales Manager, hosted the latest event and explained: “It is always amazing to see how quickly attendees engage with the technology, content and demonstrations, gaining a solid understanding into the world of LED screens in the process. We’re delighted with the interest and the positive response we get for our courses.”DLCT 1

Other speakers included Graham Burgess (digiLED CEO), Guy Horrigan (digiLED Commercial Director) and Tom Mudd (digiLED Technical Director).

There was plenty of positive feedback from those in attendance at the event. 91% found that the training was “very useful” and 79% suggested that they would be interested in further training courses held by digiLED.

To find out about future digiLEDucation training sessions or to visit The Pixel Depot, please get in touch at info@digiLED.com today.

 

 


Officially digiLED

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digiLED LOGO LSE 1 LINE LOGO

We are pleased to announce that all our company names will be changing, effective 1st December 2016. This will complete digiLED rebranding used at our showroom, The Pixel Depot, and trade shows, as well as on letterheads, stationery and business cards over recent months.

This will result in the following amendments:

Display LED Group Ltd is now digiLED Group Ltd

Display LED Screens Ltd is now digiLED (UK) Ltd

displayLED (HK) Ltd is now digiLED (HK) Limited

Our China company Shenzhen Qianhai digiLED Co. Ltd and our US company digiLED LLC are also part of digiLED Group Ltd, and names remain unaltered.

The company will continue to operate in its current structure, and your contacts will remain unchanged, there are no alterations in ownership or staff.

For all official correspondence with the company, including invoices and purchase orders, please ensure that the new names are used henceforth. Should you have any questions regarding the name modification, please feel free to contact us via email at info@digiLED.com or call +44 (0) 207 381 7840.

“The name displayLED was deliberately neutral and reflected our expertise rather than an association with any particular brand,” explained Graham Burgess, digiLED CEO. “When China began to offer credible, lower cost alternatives, we aimed to take advantage and invented a new brand – digiLED.

“Fast forward to 2015 and the name displayLED has lost much of its early meaning, increasingly we are known for our digiLED product range, our knowledge of the LED market and in particular for our expertise with LED production in factories across Asia. All our digiLED products are built in Asia, mainly Korea and China, so we have a team of specialists from those countries based there and this is supplemented with western expertise. The business has moved on and we have to move with it,” Burgess added.

With nearly 15 years in the industry, we at digiLED, look forward to continuing our growth and to serve you in the global market.


Large LED screen display at Paddington Station using digiLED ITe16

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A poetic and artistic tribute to Alan Turing using digiLED ITe16 display screen technology has been officially unveiled near the entrance to Paddington Station, London – close to the pioneering scientist’ s birthplace. United Visual Artists who devised the artwork, titled ‘Message from the Unseen World’, have confirmed it will be a permanent fixture.

The piece comprises large screen LED display technology and has perforated aluminium panels displaying a hard-coded version of extracts from Turing’s ground-breaking Computing Machinery and Intelligence (first published in 1950), visually represented as patterns based on Baudot code. Inside the artwork’s software is an additional text, a specially commissioned poem by Nick Drake, inspired by Turing’s work.

Specifically constructed for the outdoor fixed installation market, ITe tiles use the highest quality LEDs for a full colour video display with exceptional contrast. The LED screen, situated at Paddington Central, underneath Bishops Bridge Road, has a pixel pitch of 16mm and offers clear images in all weather conditions. The digiLED ITe is a top-quality product which features single bin / batch LEDs for perfect screen uniformity and is configured with remote diagnostics for performance monitoring.

“Due to the length of the structure, it was critical that each module lined up precisely with the holes,” explained Tonie Wishart, digiLED Install & Maintenance Manager. “Instead of drilling, we achieved this by clamping to the existing bridge framework as we only had 2-3mm of tolerance.”

The dynamic artwork acts as “a literal in memoriam for Turing”, suggested Matt Clark from United Visual Artists, providing passers-by an opportunity to witness a system attempt to imitate a poet writing, whilst maintaining the thought-process of a machine.

Curator of the work, Rachael McNabb, said that seeing the diversification in content appearing was like watching a brain process its thoughts. “It was really wonderful to see how many people pause and take a minute out of their commute to see this and you walk along and you’re still experiencing the words, the texts and the thoughts as they are being processed.

“It is great that people will experience this on a daily basis because they will never see the same thing twice and I think there is something quite wonderful about that.”

Considered a founding father of modern computer science, Turing was an extraordinary mathematician and codebreaker who not only outlined the concept of the general-purpose computer, but also defined and instituted the field of Artificial Intelligence. Turing was influential in accelerating efforts of the Allies in attempting to decipher German Naval messages using the Enigma code-cracking machine during World War II. Apart from a statue in Manchester, and a minor appearance near Paddington, there is little public art devoted to Turing commemorating his work and enduring legacy. United Visual Artists deemed it appropriate to fashion a public homage to Turing, as his work had been the inspiration for their studio using algorithmic design principles.


Colossus TV, the largest centre hung LED Screen display in the world, is unleashed!

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The phenomenal Colossus TV, the worlds largest centre hung LED display at Bristol Motor Speedway in Tennessee, has now gone live.

This gargantuan structure has four sides, each with a huge digiLED Toura 6mm LED screen measuring 19.2 metres wide by 9 metres high. That’s nearly the height of a three storey house. In total, the full system hosts almost 20 million pixels.

The digiLED Toura was designed by us to meet the specification requirements of our clients, GoVision, Panasonic and BMS. The 6mm pitch means that the pixels are grouped tighter than any other large-scale, permanent outdoor display. The result: a glimmering visual experience capable of offering 281 trillion different colours, is 23 times brighter and 25 percent sharper than the typical home HD TV.

The display hangs from a halo-shaped truss and features an additional circular LED display beneath the screens measuring over 6 metres in height. Between the screens and the LED ring, that’s more than 10,500 square feet of high-resolution, active viewing area.

Graham Burgess, digiLED CEO says “I’ve been doing this for a long time and been involved in some innovative and exciting projects. What we managed to achieve at Bristol took the use of LED screens to a different level. The thrill of seeing something on the scale of Colossus TV come together was truly awe inspiring. I’d encourage anyone to see this monster live, it is just amazing. Our friends at BMS, GoVision and Panasonic, together with all the other Partners involved are all so proud of what we have achieved and we are thrilled to have been a part of such a dynamic and thrilling installation!”

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LED Screen in Sheffield Hallam University lecture theatre is a groundbreaking first

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DMG993 iMAG2600 Sheffield Hallam AVM (2)

Sheffield Hallam University has recently installed a new LED Screen in their flagship lecture theatre, the first of its kind in the UK. Provided on behalf of Saville Audio Visual and in partnership with AV distributors AVM, this digiLED iMAG-R screen, 5m wide x 3m high with a 2.6mm pixel pitch has been chosen for its excellent image quality with high impact and great contrast, even with bright light levels in the theatre. The LED screen also adds benefit by enabling detailed content without the distraction of a projector shining in the presenters eyes.


LED Screens in a dirty old town – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)When changing LED tiles in screens that are located in urban areas, it’s easy to see how polluted the environment we live in can be. Dirt, dust and construction ash all tend to accumulate on the LED screen faces and you may wonder why this doesn’t have more of a detrimental effect on the viewing characteristics. One of the main reasons this grime isn’t a problem is due to the nature of the shaders, also known as louvers, on the front of the LED screen.

The shaders stick out horizontally from the face of the screen and are designed to block the sunlight and place the LED pixel into a darker area of plastic, hence improving in the video picture. A side-effect of this is that it is generally the upper face of the shader that catches the dirt and grime from the urban fallout. Viewers on the other hand tend to sit below the LED screens and look up at the display. From this angle the viewer will see the underside of the shader (generally much cleaner than the top side).

Having a universal layer of grime is can be useful, but you only notice that the tile is particularly dirty when its placed beside a clean fresh tile and in some installations it’s even been known to the spares kit to be stored outside so the spare tiles weather at the same rate as the tiles in the screen.

So in summary while a bit of dirt can be a good thing, it’s also worthwhile having a regular maintenance programme in place to make sure that your screen is kept in pristine condition.


When it comes to LED screen pixel quality, buy once and buy right – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)On 2 January 2014 the 12-year-old Lighthouse Screen at Thompson Reuters, Canary Wharf was ripped out and upgraded with a digiLED ITe10 screen. The new digiLED screen offered a considerable upgrade to the old Lighthouse one, with the latest outdoor rating on the Nichia LEDs, and true 6500 nit daylight viewable brightness. Even so, it was an uphill struggle to persuade the client that it was worth spending the extra money on a better quality Nichia SMD LED chip.

Since that time, more than 750 days have passed. That equates to > 18,000 hours of operation time of the new screen.Why is this relevant? Because last week we had to do the first ever tile swap on the screen.

Undertaking a tile swap requires a brand-new LED tile to be removed from the spares kit and placed into the screen. Of course the brand-new tile has a runtime of less than 24 hours (from factory testing) compared that to the neighbouring tiles on the screen with a runtime of 18,000 hours.

Numerically, the difference in runtime / work life of the two tiles is massive! We warned the client at the time about the potentially visible difference, however when the new LED tile was installed the difference was minimal. Combine that with the on-board calibration memory feature of the digiLED ITe10, and all that was needed was a reboot of the scan card and bingo! The calibration data of the new tile was loaded side-by-side with a calibration of the original tiles.

The end result? The new LED tile disappeared – it became unrecognisable from its neighbours on the screen 🙂

Joy! This is what happens when you purchase quality LEDs at the start of your project. As is often the case, we had a long, protracted discussion when planning the screen with the owner about why you should choose Nichia LEDs and not some cheaper Chinese brand.

“These will give you greater efficiency,” we said. “Nichia will give you greater reliability,” we said. “Nichia LEDs will give you a longer lifespan,” we said… and last week we proved it !


Pixel Pitch v Pixels per Square Metre – Graham Burgess

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Graham Burgess - digiLED CEO (4)Staying with the ISE theme, I want to make a point about the resolution of an LED screen and the way our industry describes it. Back at ISE2004, a 6mm pixel pitch (better described as 27,777 pixels per square metre) was considered a high resolution screen and the thought of building an HD LED screen was ludicrous.
Last week in Amsterdam any self respecting LED screen supplier featured at least 1.9mm (277,000 pixels per square metre), ten times the resolution of 2004. Using 1.9mm we can fit an HD screen into just 7.5 square metres, in 2004 the same HD screen, using 6mm technology, would have been almost 75 square metres.
We were even treated to a 0.9mm pitch (1,234,567 pixels per square metre) from Unilumin, that’s more than 44 times the resolution from the 6mm screen 13 years ago. Do you see this way of expressing resolution is more informative than a simple pixel pitch?
Interestingly, they showed a full HD LED display using 1.25 million pixels per square metre (lets call it 1.25 psm) and it was only just over 1.5 square metres.
My telly’s bigger than that!!
 

LED screens:13 years of progress – Graham Burgess

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Graham Burgess - digiLED CEO (4)I was at the first ISE show in Geneva back in 2004 where the whole show nestled into a corner of the Palexpo, EU visitors needed to leave the Eurozone and organise a carnet for their LED display equipment to exhibit. Actually I bet a lot of people probably don’t remember that, prior to the Single Market, we used to have to arrange a carnet for equipment to even leave the UK.
Amsterdam last week was a world apart from Geneva 13 years ago, not only because of ISE’s, relatively, enormous size and influence by comparison to that first show but because of the quality of LED we saw last week from all manufacturers. Back in 2004 LED screens were in their infancy and frankly anything coming out of China at that time was…….well, let’s say not very good.
Fast forward to 2016 and, last week, we were hard pushed to find a really bad screen, there were one or two but most manufacturers now, using the right materials, can build a decent screen.
At a fraction of the 2004 price too!

Penn & Teller put on a great show with digiLED MK7

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Knife of the Party

Photo: Jacob Kepler/The CW © 2015 The CW Network, LLC. All Rights Reserved

Event: The Penn & Teller: ‘Fool Us’ Show, The CW Network

Product: MK7

Quantity: 258 modules

Pixel pitch: 7mm

Country:UK

 


The Pixel Depot, the UK’s LARGEST LED showroom

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We are proud to boast THE largest LED showroom in the UK. Beware of imitations! With 1, 2, 3, 4, 5, 6, 7, 8, 10, 12, 15 & 40mm pixel pitches on display, there really is only ONE choice when you are looking for a large screen.


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