Tag Archives: #LEDscreen

Officially digiLED

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digiLED LOGO LSE 1 LINE LOGO

We are pleased to announce that all our company names will be changing, effective 1st December 2016. This will complete digiLED rebranding used at our showroom, The Pixel Depot, and trade shows, as well as on letterheads, stationery and business cards over recent months.

This will result in the following amendments:

Display LED Group Ltd is now digiLED Group Ltd

Display LED Screens Ltd is now digiLED (UK) Ltd

displayLED (HK) Ltd is now digiLED (HK) Limited

Our China company Shenzhen Qianhai digiLED Co. Ltd and our US company digiLED LLC are also part of digiLED Group Ltd, and names remain unaltered.

The company will continue to operate in its current structure, and your contacts will remain unchanged, there are no alterations in ownership or staff.

For all official correspondence with the company, including invoices and purchase orders, please ensure that the new names are used henceforth. Should you have any questions regarding the name modification, please feel free to contact us via email at info@digiLED.com or call +44 (0) 207 381 7840.

“The name displayLED was deliberately neutral and reflected our expertise rather than an association with any particular brand,” explained Graham Burgess, digiLED CEO. “When China began to offer credible, lower cost alternatives, we aimed to take advantage and invented a new brand – digiLED.

“Fast forward to 2015 and the name displayLED has lost much of its early meaning, increasingly we are known for our digiLED product range, our knowledge of the LED market and in particular for our expertise with LED production in factories across Asia. All our digiLED products are built in Asia, mainly Korea and China, so we have a team of specialists from those countries based there and this is supplemented with western expertise. The business has moved on and we have to move with it,” Burgess added.

With nearly 15 years in the industry, we at digiLED, look forward to continuing our growth and to serve you in the global market.


Come and visit the largest & original big LED screen showroom

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Tigers TPD April 2016

The Pixel Depot is the largest and original LED display showroom in Europe. If you are looking to invest in an LED screen, whether it be a permanent fixture or for your rental portfolio, then make an appointment to visit – it’ll be worth your while.

Watch our video here


We’re AV Award 2016 finalists!

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AVA2016_FINALIST_web

We’re delighted to announce that our Bristol Motor Speedway ‘Colossus’ project in Tennessee has been shortlisted for the Hospitality & Leisure Project Award at the #AVAwards 2016. The Awards recognise best practice, reward innovation and celebrate excellence across the global audio visual industry.

This outdoor project, using nearly 1,000 square metres of digilED Toura 6mm LED built into a 4 sided centre-hung structure with a lower LED ring, is the largest of its kind in the World.BMS launch 2

Graham Burgess, digiLED CEO says “We’re thrilled to be shortlisted for the AV Awards 2016 for this huge project. Our friends at BMS, GoVision and Panasonic, together with all the other Partners involved are all so proud of what we achieved and we are thrilled to have been a part of such a dynamic and thrilling installation.”

This isn’t the only entry for digiLED products at the AV Awards, the Saville project at Sheffield Hallam University has also been shortlisted, which includes a digiLED iMAG 3.2mm LED screen installed in their state of the art new lecture theatre. Roll on 30th September!


LED screen supplied to Backstage Academy aids degree students

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Backstage Academy July 2016

When a digiLED screen was recently purchased to upgrade an installation at a site in Canary Wharf, the customer asked how their old screen, a fully functioning 6mm Barco display, could be purposefully redeployed. In response to this, digiLED took the modules to their Dorking warehouse where they were refurbed and then stored.

digiLED has an association with Shannon Harvey, Visual Production Course Leader at Backstage Academy, which is part of the University of Bolton. They offer a Visual Production (BA) Hons degree, a three year specialist design course, developed with the support from the UK’s live events industry covering creative, technical and production workflows for visual media and lighting for live events and installations.

Backstage Academy July 2016 (1)Shannon had expressed a need for his students to be able to test content on large LED displays rather than using the available 40 inch LCD screens. So when Tom Mudd, Technical Director at digiLED heard this, he saw the opportunity and suggested that Canary Wharf donate the old kit to the Academy.

The LED panels now provide students with the practical experience of working with LED products, including physical and content design, technical setup, operation, troubleshooting and maintenance. Upon the screen’s arrival, students immediately began working with the display to check and test the individual modules. Within a week they had designed and implemented a setup using 20 of the modules in a split configuration for The Hepworth Wakefield’s 5th Anniversary party in West Yorkshire, UK.

Backstage Academy July 2016 (3)“Having the support of industry leaders in technology like digiLED is critical to giving our students the best experience in the delivery of large format media. This donation by Canary Wharf enables us to work with the technology and develop further opportunities for creative expression,” says Shannon.

Tom Mudd said “It was great to be able to help organise the donation of this used screen with good life expectancy. The next generation of content producers for the events industry will benefit with real hands-on experience of this technology.  There’s nothing like testing the results of your work on the medium it is intended for but unfortunately, buying LED screens is out of the reach of most education establishments.   We look forward to seeing the results of their hard work!”

 


Colossus TV, the largest centre hung LED Screen display in the world, is unleashed!

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The phenomenal Colossus TV, the worlds largest centre hung LED display at Bristol Motor Speedway in Tennessee, has now gone live.

This gargantuan structure has four sides, each with a huge digiLED Toura 6mm LED screen measuring 19.2 metres wide by 9 metres high. That’s nearly the height of a three storey house. In total, the full system hosts almost 20 million pixels.

The digiLED Toura was designed by us to meet the specification requirements of our clients, GoVision, Panasonic and BMS. The 6mm pitch means that the pixels are grouped tighter than any other large-scale, permanent outdoor display. The result: a glimmering visual experience capable of offering 281 trillion different colours, is 23 times brighter and 25 percent sharper than the typical home HD TV.

The display hangs from a halo-shaped truss and features an additional circular LED display beneath the screens measuring over 6 metres in height. Between the screens and the LED ring, that’s more than 10,500 square feet of high-resolution, active viewing area.

Graham Burgess, digiLED CEO says “I’ve been doing this for a long time and been involved in some innovative and exciting projects. What we managed to achieve at Bristol took the use of LED screens to a different level. The thrill of seeing something on the scale of Colossus TV come together was truly awe inspiring. I’d encourage anyone to see this monster live, it is just amazing. Our friends at BMS, GoVision and Panasonic, together with all the other Partners involved are all so proud of what we have achieved and we are thrilled to have been a part of such a dynamic and thrilling installation!”

BMS launch 4


A ‘Big LED screen’ will never be the same for me again – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)

I have spent my entire career working on “big” screens but after Colossus, the latest project with GoVision using digiLED Toura 6mm and being installed at Bristol Motor Speedway, I’m seriously going to have to re-evaluate quite what the “big” means.

Everything about this project dwarfs all my previous builds. Until now, it was easy to describe sizes as “the size of a double garage” or “half a tennis court”. This job changes everything!

Every single face of screen weighs in at more than four and-a-half tonnes and measures 19.2 metres wide and 9 metres high. To put that in context, if Curries was promoting this, they’d call it an 835 inch TV. Each face of screen has 3,888,000 pixels – that’s 1.8 million pixels more than your domestic HD telly. The surface area of just one screen (and bear in mind there are 4 of these in the Colossus installation) is large enough under UK planning for 15 car parking spaces. Each screen is 2.7 Storeys high from bottom to top but bear in mind too, the top row of pixels sits 140 feet in the air (and that’s half the axel-height of the London Eye).

The bottom ring (flown just beneath the four faces of Colossus) contains 144 panels, (2,332,800 pixels) with a circumference so long that the Mars Curiosity Rover would take twenty four (and a half) minutes to drive around the ring.

A grand total of 20,217,600 pixels are installed within Colossus fed by a fibre optic loom containing more than 140 cores. Behind this sits a mega-rack with more than 36 digiLED Navigator-NV LED Processors dividing and distributing the multi-4k-content.

All in all, the gigantic Colossus is just that, absolutely colossal.


LED Screen in Sheffield Hallam University lecture theatre is a groundbreaking first

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DMG993 iMAG2600 Sheffield Hallam AVM (2)

Sheffield Hallam University has recently installed a new LED Screen in their flagship lecture theatre, the first of its kind in the UK. Provided on behalf of Saville Audio Visual and in partnership with AV distributors AVM, this digiLED iMAG-R screen, 5m wide x 3m high with a 2.6mm pixel pitch has been chosen for its excellent image quality with high impact and great contrast, even with bright light levels in the theatre. The LED screen also adds benefit by enabling detailed content without the distraction of a projector shining in the presenters eyes.


LED Screens in a dirty old town – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)When changing LED tiles in screens that are located in urban areas, it’s easy to see how polluted the environment we live in can be. Dirt, dust and construction ash all tend to accumulate on the LED screen faces and you may wonder why this doesn’t have more of a detrimental effect on the viewing characteristics. One of the main reasons this grime isn’t a problem is due to the nature of the shaders, also known as louvers, on the front of the LED screen.

The shaders stick out horizontally from the face of the screen and are designed to block the sunlight and place the LED pixel into a darker area of plastic, hence improving in the video picture. A side-effect of this is that it is generally the upper face of the shader that catches the dirt and grime from the urban fallout. Viewers on the other hand tend to sit below the LED screens and look up at the display. From this angle the viewer will see the underside of the shader (generally much cleaner than the top side).

Having a universal layer of grime is can be useful, but you only notice that the tile is particularly dirty when its placed beside a clean fresh tile and in some installations it’s even been known to the spares kit to be stored outside so the spare tiles weather at the same rate as the tiles in the screen.

So in summary while a bit of dirt can be a good thing, it’s also worthwhile having a regular maintenance programme in place to make sure that your screen is kept in pristine condition.


When it comes to LED screen pixel quality, buy once and buy right – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)On 2 January 2014 the 12-year-old Lighthouse Screen at Thompson Reuters, Canary Wharf was ripped out and upgraded with a digiLED ITe10 screen. The new digiLED screen offered a considerable upgrade to the old Lighthouse one, with the latest outdoor rating on the Nichia LEDs, and true 6500 nit daylight viewable brightness. Even so, it was an uphill struggle to persuade the client that it was worth spending the extra money on a better quality Nichia SMD LED chip.

Since that time, more than 750 days have passed. That equates to > 18,000 hours of operation time of the new screen.Why is this relevant? Because last week we had to do the first ever tile swap on the screen.

Undertaking a tile swap requires a brand-new LED tile to be removed from the spares kit and placed into the screen. Of course the brand-new tile has a runtime of less than 24 hours (from factory testing) compared that to the neighbouring tiles on the screen with a runtime of 18,000 hours.

Numerically, the difference in runtime / work life of the two tiles is massive! We warned the client at the time about the potentially visible difference, however when the new LED tile was installed the difference was minimal. Combine that with the on-board calibration memory feature of the digiLED ITe10, and all that was needed was a reboot of the scan card and bingo! The calibration data of the new tile was loaded side-by-side with a calibration of the original tiles.

The end result? The new LED tile disappeared – it became unrecognisable from its neighbours on the screen 🙂

Joy! This is what happens when you purchase quality LEDs at the start of your project. As is often the case, we had a long, protracted discussion when planning the screen with the owner about why you should choose Nichia LEDs and not some cheaper Chinese brand.

“These will give you greater efficiency,” we said. “Nichia will give you greater reliability,” we said. “Nichia LEDs will give you a longer lifespan,” we said… and last week we proved it !


Pixel Pitch v Pixels per Square Metre – Graham Burgess

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Graham Burgess - digiLED CEO (4)Staying with the ISE theme, I want to make a point about the resolution of an LED screen and the way our industry describes it. Back at ISE2004, a 6mm pixel pitch (better described as 27,777 pixels per square metre) was considered a high resolution screen and the thought of building an HD LED screen was ludicrous.
Last week in Amsterdam any self respecting LED screen supplier featured at least 1.9mm (277,000 pixels per square metre), ten times the resolution of 2004. Using 1.9mm we can fit an HD screen into just 7.5 square metres, in 2004 the same HD screen, using 6mm technology, would have been almost 75 square metres.
We were even treated to a 0.9mm pitch (1,234,567 pixels per square metre) from Unilumin, that’s more than 44 times the resolution from the 6mm screen 13 years ago. Do you see this way of expressing resolution is more informative than a simple pixel pitch?
Interestingly, they showed a full HD LED display using 1.25 million pixels per square metre (lets call it 1.25 psm) and it was only just over 1.5 square metres.
My telly’s bigger than that!!
 

LED screens:13 years of progress – Graham Burgess

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Graham Burgess - digiLED CEO (4)I was at the first ISE show in Geneva back in 2004 where the whole show nestled into a corner of the Palexpo, EU visitors needed to leave the Eurozone and organise a carnet for their LED display equipment to exhibit. Actually I bet a lot of people probably don’t remember that, prior to the Single Market, we used to have to arrange a carnet for equipment to even leave the UK.
Amsterdam last week was a world apart from Geneva 13 years ago, not only because of ISE’s, relatively, enormous size and influence by comparison to that first show but because of the quality of LED we saw last week from all manufacturers. Back in 2004 LED screens were in their infancy and frankly anything coming out of China at that time was…….well, let’s say not very good.
Fast forward to 2016 and, last week, we were hard pushed to find a really bad screen, there were one or two but most manufacturers now, using the right materials, can build a decent screen.
At a fraction of the 2004 price too!

The world’s largest centre hung LED display is heading to Bristol Motor Speedway

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Bristol Motor Speedway jpgs

Bristol Motor Speedway in Tennessee provides a perfect example of digiLED products and services coming together. Based on the highly successful digiLED Toura6, leading AV rental and integrator GoVision, in conjunction with Panasonic, have just signed-off the world’s largest centre hung LED display with our colleagues in China. Each of the main four screen surfaces measures 19.2m x 9m with a massive total display resolution of 11,520 x 1,350 (15,552,000) pixels to provide NASCAR fans with the ultimate viewing experience.


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