The Big Picture, by Graham Burgess

China Trade Shows

For more than a decade before the Covid -19 pandemic I was in China pretty much every month. I know the regular Chinese holidays – Spring Festival, Tomb Sweeping Festival, Labour Day, National Week – almost as well as I know western bank holidays and make sure I plan my trips around them.

I also make a point of planning trips to coincide with important events; major project sign offs, key client visits, company parties with our China QC and Logistics team but in particular I make sure I am in the Middle Kingdom for LED China, ISLE and other significant LED events.

Since I left China in a hurry last January, on a muddled journey back to London via Singapore and Dubai, escaping what looked like (and was) imminent closure of the border, I’ve only travelled a couple of times.

Once to ISE’s final Amsterdam show during February and then on a protracted US March tour taking in Chicago, LA, Fort Worth, Orlando and finally New York, before, again, running with my tail between my legs before President Trump closed the US borders.

Since then, I’ve sat at home, seeing more of my wife and kids than I suspect they probably ever wanted, wondering if I’ll ever get to use my frequent flyer points.

I worry that our China team now realise they don’t really need me there as they’ve managed fine without me. I’ve been updated on technology and product developments, the latest on key projects and the gossip about many friends in China’s LED industry on a regular basis.

This week was the ISLE trade show in Shenzhen – I still have the air tickets booked for last years’ event. Friends tell me it was full of exhibitors being visited by………other exhibitors and the number of overseas attendees was, understandably, tiny.

That doesn’t mean it wasn’t important though, there were a number of things I’d love to have seen.

Nationstar, fresh from introducing a 4 in 1 device, announced a 20 in 1 flip chip device. Astonishing progress, with 5 times the number of LEDs in one device, equally impressive is the jump it makes to 0.46mm pixel pitch. Real LED TVs, anyone?


Lamp showed a 2.6mm LED aquarium (anyone familiar with Chinese culture will know the important symbolism of fish tanks and prosperity, if you don’t, google is your friend) using the same flat and curved screen technology we used, collaborating with our US distributors, ANC, for Cleveland Cavaliers “Energy Tunnel”, same technology but a stunning new application.

On the same booth in this video below, look out for the brief glimpse of a Rubik’s cube, the technology has been around a while, but this is another case of the content being the “star of the show”.

More content, designed for a specific product shape, can be seen here. If anyone wanted proof that China is starting to understand how to get their customers attention, I think these 2 short clips illustrate this very well.

Continuing on the theme of content, we’ve seen a lot of anamorphic 3D material on LED screens in the last few months. That’s 3D content, no glasses, no special electronics – it’s all in the content. This clip below is a good illustration of this, with a “Punch and Judy” theme, showing again the increase in cultural understanding emanating from China.

What a shame LED China and ISLE had to go ahead with little international representation, hopefully next year we will be back to some kind of normality.

Follow Graham on twitter at @_LEDexpert

digiTHIN LED display welcomes visitors in stunning new offices

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One of the latest digiTHIN installations can now be found located in the main reception of the prestigious No.1 Spinningfields building in Manchester.

Schroders Real Estate has just refurbished its last vacant floor at No.1 Spinningfields, along with unveiling its groundbreaking new digiTHIN HD 2mm screen in the ground floor reception. The interactive screen has been designed using the most modern and energy efficient systems, and the creative possibilities with this screen are endless.

See the screen in action

ISE 2020 and the outstanding digiTHIN LED screen on display

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Thanks to everyone who made it to ISE, surprisingly more of you than we had thought and it was great to see old friends again and meet new ones.

If you did make it then you’ll have seen our amazing 6k 1.5mm digiTHIN screen on display. Here’s a reminder of the reasons why it was worthy of so much attention at the show:

  • HD/4k/8k compatible LED screen formats
  • BIG on ease of use
  • 5-Year Warranty as standard
  • ‘Direct-to-wall’ fixing with patented z-axis alignment and soFLAT® technology
  • Cableless tile connection
  • Change any component in seconds
  • Squashed frog plate mounting solution for 70″ & 90″ screen formats

Get in touch to find out more or arrange a visit to see it at The Pixel Depot.


A whole new LED screen experience for the Cleveland Cavaliers

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The Cleveland Cavaliers Sports Stadium recently reinvigorated its venue with a cool $185 million investment in Ohio, USA. Central to the transformation is a first of its kind ‘Power Portal’ – an LED tunnel covered with 204 sqm of digiLED digiTHIN HD and digiFLEX panels, amounting to a jaw dropping 25 million pixels.

This amazing creation was delivered by ANC, digiLEDs integration partner. To find out more about this and our other projects, get in touch.

Learn all about the digiTHIN LED

Latest digiTHIN LED screens installed in California office

Blue Shield  have invested in two new large digiTHIN LED screens at their corporate headquarters in Oakland, California.

The larger of the two screens is located in a coffee bar on the main floor lobby of the building, with views straight out onto the two major downtown Oakland streets. digiLED’s digiTHIN HD has been the perfect choice, with the unobtrusive panels easily attaching to the wall, and fantastic image quality easily visible from the pavement outside, so they can interact with the local community on current affairs, company news and local information.

The CEO’s executive board room is also benefitting from a new state of the art digiTHIN LED screen, which will  be ideal for displaying pin sharp presentations.

“The end result of this project is truly stunning, I am so proud to have been a part of it. Once the project was completed, the building looked completely revitalised and modern. The client was very pleased with the outcome.”

Sal Sandoval – Technical Sales Manager of Americas, digiLED

Find out more about our digiTHIN LED here

Parx Casino opens news sportsbook venue with a 165sqm digiLED digiTHIN LED screen

Over the Summer, Parx Casino in Bensalam, Philadelphia opened its $10 million sportsbook, home of another digiLED digiTHIN LED screen.

The phenomenal 165 sqm digiTHIN Q LED display, wrapped around the walls of the room, offers a sharp pixel pitch of 2.6mm to light up the sporting venue. Thanks to the unique ability of the digiTHIN Q to create seamless faceted curves, it was the ideal for this project – both the left and right edges of the display curve around the contours of the room perfectly.

The brand new Sportsbook houses a full bar, 40 seats and 150 recliners for visitors to watch the action as it unfolds 24 hours a day on the multiple viewing options, either on nine ‘beyond HD’ LED walls, or  across 36 displays all at once.

“After a brief morning training course, the union technicians were able to use digiLED’s cleverly designed ‘push me pull you’ system to set up the precise column to column gap required to make the perfect faceted curves.

The industry renowned ability of digiLED’s digiTHIN LED screens to create stunning, flat displays was therefore beautifully blended into the curving returns of the screen. All without the need for different products on the flats and the curves.”

Tom Mudd – Technical Director, digiLED

Find out more about digiTHIN LED


FLY LDN brings the outdoors in with digiTHIN

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“I did yoga in front of a giant nature screen and it was chill AF”

Tori Crowther, Pop Sugar

E-Stream Communications has integrated a full HD LED screen into FLY LDN, a yoga studio based in London.

The dark studio space has been lit up by their huge digiTHIN HD2600 screen, and with its vivid, brilliant images and outstanding contrasts it gives a very real and immersive feeling to the serene landscapes that are being showcased. It provides an ultra-calm environment and has been described as a platform that engages and motivates.

The digiTHIN HD2600 was an ideal choice for this project because it offers wide-angled viewing, perfect for a yoga studio attempting to provide a completely immersive experience.

“When a screen is going to be used all day every day, it must be completely reliable. Our digiTHIN HD2600 is exactly that, it’s perfection.

I really enjoyed working on this project, and the end result was incredible. This is a piece of LED technology that provides a visually superior experience to anyone lucky enough to witness it.”

Jon Perkins Group Technical Sales Manager, digiLED

“The amazing image quality of the digiTHIN puts it centre stage at FLY LDN, the City’s first immersive yoga and fitness studio”

Charlotte Cox, FLY LDN

digiTHIN works out brilliantly for SWEAT! Gyms

Recently launched its latest club in Sutton, SWEAT! offers something more than its competition. In fact, Tony Harris, Executive Director, says that there are eight innovative new concepts they have introduced which takes the workout experience to a new level. The majority of these take advantage of the introduction of new digiTHIN LED displays.

The main gym has a mix of functional and group exercise zones using the latest technology from leading supplier Technogym, a great motivator both in group classes or individually, which also enables heart rate monitor connectivity. The technology itself isn’t new to gyms, but running it on bigger, brighter LED screens takes the experience to another level.

Tony says ‘Our proposition is a value one, we are able to offer so much more for less than members expect to pay, and the screens are a large part of that. This was why the digiLED solution was amazing, we didn’t think that LED screens would be affordable while keeping our membership rates competitive, but we could.

The digiLED team were great to work with. These were the first installation sthat we’d done in our gyms, and the team were onsite at short notice helping to make the launch happen at the right time.’

Based on the success of Sutton gym, plans are now in the pipeline to roll out more digiLED digiTHIN screens to other gyms in Walsall, Sheffield & Glasgow.

Video display sector to become fourth largest AV market by 2018

A recent InfoComm International report published suggests that the video display sector is set to climb one place to become the fourth largest AV market field by 2018, replacing the current holders of that position, video projection.

Conducted by the industry body, in collaboration with information, analytics and solutions organisation IHS Markit, the InfoComm Outlook and Trends Analysis (IOTA) project examined detailed figures collected from a sample of key vendors, and sourced buyer-side data from segments including: broadcast media, education, the government, hospitality, retail, plus security surveillance. Statistics collated within previous investigative efforts have been reinforced by additional primary and secondary research and comprehensive macroeconomic forecasting for the project.

IOTA predicts a positive outlook on industry market trends through 2022. Regardless of prognostications that global GDP growth will continue to decline slightly over the next couple of years (falling from 6.7% to 6.1% in 2019), report results suggest a maintained increase in AV revenues. It is expected that there will be a rise from $178.4 billion in 2016 to $198.7 billion in 2019, up to indications of an escalation of more than 29% in 2022, where total revenue will peak at $231 billion.

digiLED is experiencing increased demand for digital signage in retail and education markets

There is increased demand for digital signage in retail and education markets

The report highlighted that AV market growth will be driven by new buyers in the marketplace incorporating technology into their businesses. The conventional corporate market is anticipated to remain as the largest buyer segment (at a projected value of $46 billion globally in 2022), yet will have grown by a margin of just over 8% from 2016. Collectively, the next four biggest sectors – venues & events, media & entertainment, retail and education – will proliferate by a huge 37% meanwhile, to an amalgamated 2022 worldwide market size of $108.9 billion.

Projected growth by the visual display market is down to strengthened consumer confidence according to IOTA. The report anticipates the demand for digital signage to increase further, fuelled by the emergence of new key markets. For example, retail space owners are increasingly turning to LED screen systems to attract and engage customers, facilitating more opportunities for multiplied sales to an area relatively untouched by the technology previously. LED display innovations and its ubiquitous quality – coupled with reduced component costs enabling greater availability to target markets – has led to the upsurge in sales.

Recent discoveries of new market verticals combined with the upward trend of digital out-of-home (DOOH) displays used for brand marketing and advertising, has developed a self-perpetuating ecosystem for the generation and distribution of video content, in turn maximising the demand for display systems.

Establishing fourth position in the AV industry market size rankings has come at the expense of video projection. It is estimated that projection will experience the most substantial decline of all markets evaluated, dropping to eighth position in 2022. Revenue figures which stood at around $28.3 billion in 2014 is analysed to fall by approximately 62% to $10.8 billion in 2022.

LED screens are replacing projector systems as first choice for university lecture theatres

LED screens are replacing projector systems as first choice for university lecture theatres

The convenience and class of LED screens has impacted the projection market, leading to the statistics portraying significant decline ahead. Higher education settings, for instance, are shifting to high-quality, leading-edge LED displays for advertising efforts and to communicate core messages to students, showcasing their credentials to attract the most talented individuals. Identified as the perfect technology for universities, LED displays offer: supreme brightness performance in areas requiring adequate ambient lighting levels for note-taking, a long lifetime (ideal for a high-use environment), increased immersivity through module creation to scale to any size or angled configuration, and avoid obstructed views and alignment issues commonly posed by projector systems.

This article has been based upon an original article by T. Frost, published in the July/August 2017 edition of Installation magazine &

Statistics source: InfoComm International, 2017 AV Industry Outlook and Trends Analysis (studies conducted by IHS Markit on behalf of InfoComm International and information taken from

High brightness & engaging content entices shoppers – Jon Perkins

Jon Perkins - digiLEDA recent Microsoft report suggests that the average human loses concentration after only eight seconds – a four-second decrease from the start of the century. To put this into some sort of context, goldfish, with an attention span of nine seconds, have now eclipsed us. Technological advancements are considered responsible for this decline.

To combat these dwindling attention spans and disrupt target audiences’ busy lifestyles, structured routines and frequent purchases, retailers are turning to eye-catching, large-format LED screen displays to entice high street shoppers.

Striking brightness is a distinguishable characteristic that elevates LED display signage over alternative communication tool options. Capable of achieving high brightness levels, innovative LED technology produces a brilliant, unambiguous light that is easily visible from close-up and longer distances, cutting through marketing noise even in ambient lighting.

Initially, displays need to be noticeable, but generating engaging content that presents key brand messages to customers is also paramount. It’s recommended that the display’s video loop should be split into several easily digestible segments: a 60-second clip could be separated into five-second increments for passers-by to contemplate messages on the move.

Flexibility is imperative for businesses to stay ahead of the competition. In a fast-moving environment, adaptation is vital in distancing themselves from rival companies. LED screens offer a versatile and efficient means of adjusting messages to accommodate any required modifications. Many outlets benefit when incorporating digital signage by altering message presentation that enhances a customer’s visit experience. In restaurants for example, menu boards can be updated throughout the day to reflect busy periods or popularity of a particular item. Retailers’ focus should be displaying more value propositions. An advanced method of achieving this would be to use customer demographics to deliver targeted communication – interactive displays in a sports shop could populate content that advertises female running shoes when women walk past, for instance.

LED screen technology augments business profiles and arms retail space owners with an effective solution to a common challenge faced, which is to create fresh, exciting customer experiences: companies recognise the power of ‘unique’ and its effect on footfall and revenue. When done correctly, digital signage maximises the effectiveness of brand and product marketing to make a real impact and influence customer buying decisions.

Below: Retailer Samantha Thavasa’s store windows are dressed in digiLED Stella M8o LED screen technology to grab the attention of passing shoppers in Tokyo, Japan.


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GoVision slam dunks its way to success with digiLED Toura6

GoVision Toura NCAA Apr 2017 + Credit 90% (1)

In collaboration with GoVision, our premier commercial partner, digiLED Toura6 LED modules presented all the action at the 2017 NCAA Final Four held at the University of Phoenix Stadium in Arizona earlier this month.

The LED screens erected for the four-day basketball event comprised digiLED’s Toura6 modules which were used in GoVision’s previous award-winning project, Colossus TV – the world’s largest, four-sided, centre-hung outdoor display, located at Bristol Motor Speedway, Tennessee.

The bespoke design encompassed a quartet of high-definition video displays each measuring 53.5sqm, screens displaying game statistics as well as an LED top ring with a diameter of 24.4m. Altogether, 764 LED panels were used to construct the screens containing in excess of 12 million LED pixels.

digiLED Toura offers a range of pixel pitches to amaze audiences, whether it’s for a dynamic video backdrop, dramatic lighting effects or curved video displays, its fantastic contrast ratio provides consistent punchy images. Ultra-lightweight, fast-rig mechanics and a built-in ladder system makes Toura the perfect solution for rental applications.

Scott McKinnon, GoVision Executive Vice President, Sales & Marketing, said: “The Toura6 platform provides the perfect combination of lightweight, brightness and quick rigging mechanics to fit this massive project perfectly.”

North Carolina were the eventual winners of this year’s competition, defeating Gonzaga 71-65 in the Championship game.

The displays have now been disassembled and reinstalled again at Bristol Motor Speedway in preparation of the full weekend of racing taking place April 21-23.

About GoVision™

GoVision LLC (, a Learfield company, is a premier provider of large-scale LED video displays — for rent or purchase — and related services. Our comprehensive suite of services span from North America’s largest fleet of turnkey mobile units to an enormous inventory of modular LED panels, creative/content services, the award-winning GoVisionTV and custom offerings such as design, fabrication and installation. GoVision is dedicated to unrivaled experiences in the unpredictable event business, and delivers more than 1,000 shows per year ranging from small local festivals to the last four Presidential Inaugurations, the 2015 Papal Visit and multiple NCAA Final Fours, Super Bowls, Ryder Cups, PGA tournaments and professional All-Star Games. GoVision is the screen provider of AT&T Stadium Plaza, Bristol Motor Speedway, The LPGA Tour, TCU and other colleges. The company is based in Argyle, Texas, with offices in Napa, Calif., Portland, Ore., Chicago and Las Vegas.

Case Study: NCAA Final Four 2017

Large LED video display in Japanese retail store window

Samantha ThavasadigiLED has supplied a giant LED screen measuring 110 square metres in the window of a Samantha Thavasa store in Japan.

The high-resolution retail screen comprises digiLED Stella-M range of LED modules, which are designed for superb performance and precise engineering for fixed installations.

The new LED display system delivers high brightness levels and contrast, whilst maintaining an ultra-low power consumption ensuring small operating costs.

Functional design matched to affordable prices for applications, coupled with reliable electronics and CE certification, as well as optional energy-efficient versions, makes Stella a star performer in the most demanding scenarios.

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