Season’s Greetings from digiLED

Christmas 2017 IdeaWishing you and your family a very Merry Christmas and a safe, prosperous New Year.

Thank you for supporting our business this year. We are excited about the bright future ahead and we look forward to working with you on the road to success in 2018.

Take a look back at our best bits of 2017:

Feb: digiLED unveils new office in Shenzhen   –   Apr: Slam dunk at basketball event with digiLED Toura

May: digiLED screens star at MTV Movie & TV Awards   –   Jun: New x-TEK smashes it at InfoComm 2017

Sep: LED screen world first at UoN   –   Nov: LDI 2017 scatter screen success

Our offices will resume full working hours on Tuesday 2nd January. Kick-start your 2018 by booking an appointment to visit the world’s best LED screen showroom, The Pixel Depot!


LED displays and event industry market trends

Patrick2Joining digiLED in January 2017, I knew nothing about the world of LED displays. Not even what differentiated it from a consumer LED backlit TV. A background in video scaling and processing certainly helps, but not as much as over 250 combined years’ experience in the LED screen industry! Rest assured, our CEO, Graham Burgess, isn’t that old.

Is the events market driven by consumer trends?

To an extent, it is. Production companies regularly receive requests to provide a HD screen, or even 4K, for upcoming events. If £600 can buy a 4K TV, it’s surely not a problem to replicate a similar display on stage, is it?

Industry standard for indoor LED screens was, until recently, 3.9mm pixel pitch. But do you know how big a 3.9mm pitch screen with HD resolution (1920 x 1080 pixels) would be? It would measure 7.5m in width and 4.2m in height. That’s 8.6m or 339” diagonally. Quite a large TV indeed. For 4K width, you’d need a lot of space as all dimensions are doubled: measuring 15m (w) x 8.4m (h) and a whopping 17.2m diagonal.

So, how do you go about explaining to a customer that although a 4K screen positioned centre stage would have an impressive resolution, it might just be too big?

Having a showroom is instrumental in demonstrating the comparisons between pixel pitches in relation to viewing distances. It is definitely a plus if you can offer clients an ‘eyes on’ perspective of appropriate technology for a particular project.

When assessing what’s the right kit, a key factor is to determine how close the screen will be to the audience. Is it 5m or so for the people right at the front? If the answer is yes, then you don’t need to spend so much on a high-resolution screen. A 3.9mm pixel pitch display will do comfortably providing you have the space to reach your desired resolution. Ultimately, you need to see it to believe it and experience how the eye fills the gaps between the pixels to recreate a perfectly smooth image at a certain distance from the LED screen.

In the events industry, a lot of credit must go to project managers: they have the difficult task of convincing their clients that even HD resolution is not necessarily needed to achieve great results – let alone 4K resolution. Especially if the screen size is dictated by the space available.

Events professionals constantly juggle the various factors: pixel pitch, viewing distance, screen size, content and budget considerations when it comes to getting the best results for a client at an acceptable cost.

We all aspire to have an easier life, don’t we? What if you could just say: “Sure. HD, no problem. It’ll suit the stage design and your cost expectations.”

Has 2.6mm replaced the 3.9mm industry standard pixel pitch for indoor rental LED displays?

We’ve seen that 2017 has confirmed this in my opinion. The good thing about 2.6mm is that there are 192 pixels per 500mm wide panel. Well done for those whose maths skills are up to speed: fit 10 of these panels together, and that’s your 1920-pixel width achieved. As simple as you like. At 15sqm (5m wide x 3m high), that’s a 33% size reduction compared with using 3.9mm panels, to create a HD screen.

Aside from price, the concern when going for higher resolution has always been reliability.

Each square metre of 3.9mm LED panel contains 65,536 pixels. Decrease the pixel pitch to 2.6mm and the pixel count escalates to 147,456! Thus, a 33% decrease in pixel pitch results in 125% increase in pixel count. Is that what you call inversely exponential increase or what? Just imagine the volume of components needed to work harmoniously, without overheating, and retaining greyscale, colour and brightness consistency throughout.

So, why stop at 2.6mm?

Won’t finer pixel pitch screens allow for smaller displays to fit locations with space constraints?

Sub-2mm LED screens have started to appear in the rental display market. A 1.9mm LED panel measuring 500mm wide has a horizontal resolution of 256 pixels. Thus, HD screens are theoretically achievable in 3.75m, utilising 7.5 panels to establish your 1920-pixel width, but in reality, it’s 4m as you’d need the full eighth panel. Remember to double all these figures if you’re after 4K resolution.

Several events will have screens that can easily be wider than 8m, beyond 4K resolution if using sub-2mm LED panels. It becomes complicated and expensive to have the necessary bandwidth throughout the entire video chain to cater for such high resolution. Many would judge the expense unnecessary with regards to viewing distance: such a large screen is not likely to be viewed from very close, throwing the whole benefit of a sub-2mm LED display out the window!

I believe 1.9mm and narrower pixel pitches will find a home in rental houses in a relatively small number of panels, working alongside 2.6 and 3.9mm LED screens. But for smaller displays, wouldn’t it make sense to move from the standard 500 x 500mm rental format to a HD, or 8:9 ratio panels (two panels make a 16:9 ratio canvas)? Yes, you’ll have to do a bit more maths to work out the number of panels required for a job, but if you think only in HD and 4K screens, it is a no brainer and an easier sell to the end user!

Making quality last

LED panels are fragile. Most repairs we carry out are due to module edge damage, where the LEDs are most exposed. But component choice, panel design and assembly procedure will have a huge impact on how long your screen will retain its fresh-faced delivery appearance.  It will be no surprise that a system using the best single bin/batch LEDs, driver IC and scan cards costs more and hopefully it should be designed to mitigate a rough life on the road, but users need to learn how to handle the system with derig (you know what it’s like; 1.00am and everyone just wants away) so often being the critical time.

When I joined digiLED, I was surprised to find out that we had a twelve-strong team of colleagues based in the Far East dedicated to the quality control process. Overkill, sprang to mind! However, with the volume of business our dedicated sales team are bringing in, and the fact that we implement a 228-step manufacturing process that each project is subject to, it’s pretty evident that they’re a busy bunch.

People want quality, of course. But, what’s better than quality is lasting quality. Then everyone wins, no question.

digiLED’s first ten-degree curving 2.6mm rental screen x-TEK has just hit UK soil. We truly believe we are delivering our best indoor rental screen ever – exciting times ahead! I am genuinely looking forward to hearing the reaction of clients and staff of the prestigious London-based production company that have again entrusted digiLED with the latest technology. More details soon…

Pat Lange, digiLED’s rental market expert, with the contribution of marketing specialist, Dan Brown.

Scatter screen success at LDI 2017 for digiLED

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Creative LED display concepts, cutting-edge technology and the unrivalled experience of our specialist team resulted in another great show at LDI 2017 for digiLED.

The biggest talking-point on the digiLED booth was the impressive scatter display: a collection of products in the award-winning range amalgamated into one design to showcase how different pixel pitches and styles can collaborate to deliver eye-catching, striking visuals.

Thank you to all who attended our booth over the three-day event. Our salespersons are working tirelessly to deliver your quotes as soon as possible, but if you have any queries in the meantime, please contact for further information.

In case you missed us, take our LDI booth tour below with digiLED Commercial Director, Guy Horrigan:

Amongst all the hullabaloo of the exhibition, digiLED celebrated its 14th birthday in style at the stand.

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14 years of LED screen expertise and success

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Photos from left to right: Philadelphia Parx Casino, USA; Nike Zoom City, USA; bet365 Stadium, UK; Samantha Thavasa retail store, Japan; Sheffield Hallam University, UK; The Pixel Depot, UK; Piccadilly Circus, UK; Bristol Motor Speedway, USA; University of Phoenix Stadium, USA

For more images of previous installations and rental events using digiLED products, visit our gallery.

LED screen experts, digiLED, celebrate their 14th anniversary today. Established under its former name displayLED on this day back in 2003 by CEO Graham Burgess, digiLED is renowned for its industry-leading expertise as sales of LED displays explode around the world.

Sports venues like the Sydney Olympic Park, Arsenal’s Emirates Stadium, Twickenham and Bristol Motor Speedway, with their stunning centre-hung Colossus, feature digiLED large scale displays. Iconic tourist locations such as Piccadilly Circus and Times Square benefit from digiLED’s know-how. In the events space, the Ryder Cup has repeatedly used digiLED technology whilst music giants and the car industry entrust their reputations to the digiLED brand.

The company has become synonymous with award-winning products, unmatched expertise from our experienced team and unparalleled technical service support in the world of LED technology.

Burgess explained: “Reflecting on our business in the last 14 years, I am incredibly proud of our achievements. We have a fantastic and dedicated team in the UK and the US, China, Italy, Greece and most recently Japan. With the continued development of digiLED products and the growth of our professional team, we’re now truly an established brand with a strong global presence in the LED screen market.”

As we enter our 15th year, it’s fitting that we are showcasing our latest and greatest product innovations amongst our industry friends at LDI 2017 in Las Vegas. Visit booth 2542 to join the celebrations and understand why the LED screen experts continue to the lead the LED screen industry.


LED screen partners GoVision had a busy summer with digiLED Kit

With thousands of square metres of digiLED kit in operation worldwide, distinguished rental partners have enjoyed a busy summer season of integrating LED screen systems into their clients’ elaborate, innovative set designs that amazed and engaged audiences.

digiLED’s premier commercial partner, GoVision, has been responsible for delivering world-class displays at several locations across the United States in recent weeks. Below is a flavour of some of the projects they have completed using their stock of digiLED’s high-performance products.

LED Screens Galore at Prestigious Golf Championships

A record-setting crowd of 125,000 attended the 2017 Solheim Cup, held at Des Moines Golf & Country Club, Iowa, and GoVision delivered eleven LED screens for golf fans to enjoy the intercontinental team match. Screens were deployed on the Ceremony Stage, Media Centre and VIP hospitality areas, where seven digiLED Toura 6mm displays were placed along seven holes for maximum engagement with supporters.

Solheim Cup GV CreditSeven LED screens were positioned around the Quail Hollow Club course for the 2017 PGA Championship held in Charlotte, NC, covering every angle of the action for the 200,000-plus spectators in attendance. The LED screens lined the greens and were also displayed in the media Press Room. The largest of which measured 3.4m x 18.3m and was constructed using GoVision’s GV5 modules sourced through digiLED.

GoVision has a long, distinguished history with major golf competitions in the U.S. having regularly provided LED screens in their fleet for the PGA Tour, the LPGA Tour and the 2012 & 2016 Ryder Cup events.

Giant LED Screens Surround Performers at Alternative Music Event

2017 Kaaboo GV6 (6)

GoVision was selected to provide large LED display screens for inclusion in the 2017 KAABOO Del Mar Grandview and Sunset Cliffs stages.

Almost 650 digiLED Toura 6mm modules were used across the festival venue on and around the stages, in addition to GoVision’s 9 x 16 mobile LED display solution constructed using Stella M fixed panels with true 10mm SMD.

Established by music lovers for music lovers, the KAABOO event was designed to rival typical music festivals by generating a fresh breed of entertainment and arts experience centred around quality and enjoyment, without sacrificing comfort. For high-quality performance, it was fitting that digiLED Toura modules were selected for the event: the range arms production designers with the capability to create dramatic, unique lighting effects, providing consistent punchy images to deliver a dynamic backdrop.

Other than the world-class music on display, visitors were amused by comedic acts, inspired by contemporary art plus had a chance to sample exquisite cuisine. Attendees witnessed over 80 artists performing during the three-day event, including the late Tom Petty, whose closing act was sadly one of his last public appearances.

Pair of Installations Display GoVision can GoPermanent

Two completed projects at major U.S. venues have demonstrated GoVision’s expansion to deliver permanent LED screen installations to coincide with their ongoing rental business activities. The new fixed displays are located at Iowa State University and the Gaylord Texan Resort in Grapevine.

Iowa State Houses Edited + CreditUtilising the sleek design of the digiLED THIN to avoid assuming too much space, GoVision installed identical LED screens in the Iowa State Cyclones’ football and basketball complexes. The 2.6mm pixel pitch high-resolution screens each comprise 50 modules and collectively measure 21.25 square metres in size. Digital format screens enable Cyclones Sports Properties to display an increased number of sponsors during press conferences at the complexes in comparison with the static backdrops which have been replaced.

GoVision installed a 13.75 square metre LED screen at the Gaylord Texan Resort, replacing the original screen, situated on the resort’s signature Bell Tower, which had been experiencing several technical difficulties. Identifying a reliable solution for this project was critical because of the lost sponsorship revenue occurring as a result of the original screen’s down time. The dependable digiLED Stella M suits this project perfectly with its functional design and reputable electronic components making it the star performer even in the most demanding of scenarios.

All photos courtesy of GoVision

Visit the LED Screen Experts at LDI 2017 Booth 2542


LDI 2017 gets underway in less than two weeks and LED screen specialists digiLED will be exhibiting at booth 2542, showcasing the latest innovations from the award-winning range of display products.

With unmatched experience and unbeatable product quality, visit our experts to find out why we are still the go-to team when it comes to display solutions, whatever your requirement.

Watch what happened the last time we exhibited in the US:

Welcome digiLED Japan!

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digiLED has always had a strong presence in Asia, and today we are delighted to announce the opening of digiLED Japan.

Our knowledgeable and experienced team based in Tokyo will be able to assist our Japanese customers with the latest in LED Screen technology.

Get in touch with our team by emailing us.





Open Day visitor says: “The Pixel Depot is amazing!”


digiLED unveiled its latest high-resolution LED screen product, the awesome 1.4mm vHRi system at 4K width, for the two-day open event held at the company’s UK office, The Pixel Depot (Wednesday 27 & Thursday 28 September).

The event was aimed at AV professionals who wanted to know more about LED screens and experience the display solutions available. The sessions included hands-on demonstrations of our latest products, in addition to presentations by our LED Screen Experts, to provide an insight into the industry for newcomers and tips to make future project installations world-class.

Also featured were our Race Day competitions held each session on the impressive 4K screen. Attendees battled it out on our Playstation 4 console to claim the champagne by setting the fastest lap time around the famous Silverstone track on the recently released Project Cars 2. Congratulations to the winners of each session – some fantastic times were set and fun was had by all.

Thank you to all of the AV professionals who attended the sessions and hope you were amazed by the latest addition to the award-winning digiLED range of LED screens. We received plenty of positive feedback about the sessions and Europe’s largest LED screen showroom. One guest said: “The Pixel Depot is amazing! The LED screen showroom is incredible and it’s great to see the products in detail. digiLED have really friendly and helpful staff too.” Another visitor commented: “Last week’s Open Day event was excellent. We are committed digiLEDers now!”

If you would like further information, please get in contact with one of our LED Screen Experts via 0207 381 7840. The Pixel Depot LED screen showroom is also available for further demonstrations, please contact to book your appointment now to experience the unbelievable image quality of the 4K 1.4mm display as well as the rest of the digiLED product lineup. With the most comprehensive range located in one place, there’s something to complement any application.

Don’t forget to register – New hi-res screen on display!

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on 27th & 28th September (afternoon sessions)


TPD 4K OPEN DAY Mailer 2017_09_27_28 REV05

Don’t forget to register for our Open Days being held at The Pixel Depot next Wednesday & Thursday (27 & 28 September). If you’re an AV professional interested to learn more about the world of LED from our renowned team of experts and to experience the phenomenal visuals of our spectacular new 4KUHD 1.4mm LED screen on display, please contact or call 020 7381 7840 to reserve your morning or afternoon place now!

LED Screens Uncovered & 4K Race Day:
Experience unbelievable image quality with the awesome 1.4mm vHRi LED screen
Participate in hands-on demonstrations of our latest product innovations
Get insider tips from our resident LED Screen Experts
Network with like-minded individuals to make sure your next project is a hit
Compete in our 4K Race Day event with a chance to win a prize
Join us for the famous digiLED BBQ & refreshments will be served all day

We look forward to welcoming you to The Pixel Depot and showcasing the latest addition to our award-winning range of LED display solutions.

Video display sector to become fourth largest AV market by 2018

A recent InfoComm International report published suggests that the video display sector is set to climb one place to become the fourth largest AV market field by 2018, replacing the current holders of that position, video projection.

Conducted by the industry body, in collaboration with information, analytics and solutions organisation IHS Markit, the InfoComm Outlook and Trends Analysis (IOTA) project examined detailed figures collected from a sample of key vendors, and sourced buyer-side data from segments including: broadcast media, education, the government, hospitality, retail, plus security surveillance. Statistics collated within previous investigative efforts have been reinforced by additional primary and secondary research and comprehensive macroeconomic forecasting for the project.

IOTA predicts a positive outlook on industry market trends through 2022. Regardless of prognostications that global GDP growth will continue to decline slightly over the next couple of years (falling from 6.7% to 6.1% in 2019), report results suggest a maintained increase in AV revenues. It is expected that there will be a rise from $178.4 billion in 2016 to $198.7 billion in 2019, up to indications of an escalation of more than 29% in 2022, where total revenue will peak at $231 billion.

digiLED is experiencing increased demand for digital signage in retail and education markets

There is increased demand for digital signage in retail and education markets

The report highlighted that AV market growth will be driven by new buyers in the marketplace incorporating technology into their businesses. The conventional corporate market is anticipated to remain as the largest buyer segment (at a projected value of $46 billion globally in 2022), yet will have grown by a margin of just over 8% from 2016. Collectively, the next four biggest sectors – venues & events, media & entertainment, retail and education – will proliferate by a huge 37% meanwhile, to an amalgamated 2022 worldwide market size of $108.9 billion.

Projected growth by the visual display market is down to strengthened consumer confidence according to IOTA. The report anticipates the demand for digital signage to increase further, fuelled by the emergence of new key markets. For example, retail space owners are increasingly turning to LED screen systems to attract and engage customers, facilitating more opportunities for multiplied sales to an area relatively untouched by the technology previously. LED display innovations and its ubiquitous quality – coupled with reduced component costs enabling greater availability to target markets – has led to the upsurge in sales.

Recent discoveries of new market verticals combined with the upward trend of digital out-of-home (DOOH) displays used for brand marketing and advertising, has developed a self-perpetuating ecosystem for the generation and distribution of video content, in turn maximising the demand for display systems.

Establishing fourth position in the AV industry market size rankings has come at the expense of video projection. It is estimated that projection will experience the most substantial decline of all markets evaluated, dropping to eighth position in 2022. Revenue figures which stood at around $28.3 billion in 2014 is analysed to fall by approximately 62% to $10.8 billion in 2022.

LED screens are replacing projector systems as first choice for university lecture theatres

LED screens are replacing projector systems as first choice for university lecture theatres

The convenience and class of LED screens has impacted the projection market, leading to the statistics portraying significant decline ahead. Higher education settings, for instance, are shifting to high-quality, leading-edge LED displays for advertising efforts and to communicate core messages to students, showcasing their credentials to attract the most talented individuals. Identified as the perfect technology for universities, LED displays offer: supreme brightness performance in areas requiring adequate ambient lighting levels for note-taking, a long lifetime (ideal for a high-use environment), increased immersivity through module creation to scale to any size or angled configuration, and avoid obstructed views and alignment issues commonly posed by projector systems.

This article has been based upon an original article by T. Frost, published in the July/August 2017 edition of Installation magazine &

Statistics source: InfoComm International, 2017 AV Industry Outlook and Trends Analysis (studies conducted by IHS Markit on behalf of InfoComm International and information taken from

digiLED QUASAR screen part of Uni. of Northampton development

Video courtesy of Amigo

Believed to be the first installation of an LED screen on a biomass flue worldwide, digiLED have successfully completed the fitting of its QUASAR LED display technology on the recently developed Waterside campus at the University of Northampton, on behalf of its client, Vital Energi.

Comprising thirty-three 10mm pixel pitch digiLED QUASAR modules, the display on the flue tower measures over 27 square metres and overlooks the University campus. Considerable care was taken to establish and maintain the screen’s operating temperature: ventilation holes were designed in the metal cladding to aid airflow.

Selected for its environmentally-friendly specifications, QUASAR operates sustainably, sharing the client and end user’s ethos to provide energy-efficient solutions. The system has an IP rating of 65 on the front and back of each LED module, as well as possessing an auto-brightness sensor to monitor ambient light levels every five minutes, reconfiguring settings to reflect current weather conditions and time of day.

Vital Energi Project Manager, Stuart Hoyle, said: “The installed product ticks all the boxes. Following the screen’s switch on at the client opening day, they were, and still are, amazed at the picture clarity and quality produced by the hardware.

“digiLED QUASAR technology is ideal for this application as the system’s modules are ultra-efficient, have an incredible lifespan and maintenance is safe, simple and at little expense. The idea that the screen can be seen clearly from the main road approximately 600m away P1020299is a huge bonus for the promotional messages of the University.

“Tonie Wishart (digiLED Installation & Maintenance Manager) and his team worked brilliantly even in fairly difficult conditions when installing the display on to the flue tower. They were very easy to deal with on this project: their meticulous planning and execution of the works was faultless and the result is superb. In addition, Tonie ensured there were no snags that would require attention post-completion, the only contractor on this job to achieve this,” commented Hoyle.

Tom Mudd, digiLED Technical Director explained that modern day LED screen technology “is capable of working 80% more efficiently” compared to its counterparts designed at the dawn of LED screen systems, by encompassing components which operate using reduced power consumption.

“digiLED consistently undertakes processes and makes informed selections that will positively impact upon the local and global environment to preserve natural resources. For example, our innovations have replaced antiquated systems, no longer needing the huge transformers, massive copper cables and electrical supplies of yesteryear,” added Mudd.

Case Study: Education Market

High brightness & engaging content entices shoppers – Jon Perkins

Jon Perkins - digiLEDA recent Microsoft report suggests that the average human loses concentration after only eight seconds – a four-second decrease from the start of the century. To put this into some sort of context, goldfish, with an attention span of nine seconds, have now eclipsed us. Technological advancements are considered responsible for this decline.

To combat these dwindling attention spans and disrupt target audiences’ busy lifestyles, structured routines and frequent purchases, retailers are turning to eye-catching, large-format LED screen displays to entice high street shoppers.

Striking brightness is a distinguishable characteristic that elevates LED display signage over alternative communication tool options. Capable of achieving high brightness levels, innovative LED technology produces a brilliant, unambiguous light that is easily visible from close-up and longer distances, cutting through marketing noise even in ambient lighting.

Initially, displays need to be noticeable, but generating engaging content that presents key brand messages to customers is also paramount. It’s recommended that the display’s video loop should be split into several easily digestible segments: a 60-second clip could be separated into five-second increments for passers-by to contemplate messages on the move.

Flexibility is imperative for businesses to stay ahead of the competition. In a fast-moving environment, adaptation is vital in distancing themselves from rival companies. LED screens offer a versatile and efficient means of adjusting messages to accommodate any required modifications. Many outlets benefit when incorporating digital signage by altering message presentation that enhances a customer’s visit experience. In restaurants for example, menu boards can be updated throughout the day to reflect busy periods or popularity of a particular item. Retailers’ focus should be displaying more value propositions. An advanced method of achieving this would be to use customer demographics to deliver targeted communication – interactive displays in a sports shop could populate content that advertises female running shoes when women walk past, for instance.

LED screen technology augments business profiles and arms retail space owners with an effective solution to a common challenge faced, which is to create fresh, exciting customer experiences: companies recognise the power of ‘unique’ and its effect on footfall and revenue. When done correctly, digital signage maximises the effectiveness of brand and product marketing to make a real impact and influence customer buying decisions.

Below: Retailer Samantha Thavasa’s store windows are dressed in digiLED Stella M8o LED screen technology to grab the attention of passing shoppers in Tokyo, Japan.


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