digiLED Powers Westfield Century City with New Large-Format DOOH LED Screens
digiLED has designed and delivered a suite of custom high-performance large-format DOOH Screens to Westfield Century City in Los Angeles, supporting the ongoing expansion of the centre’s premium brand activation experience.
The new LED screens form part of Westfield’s IXD Network and played a key role in the recent grand opening of Olive Young’s second US store, helping drive awareness and foot traffic alongside campaigns such as MEDIHEAL’s aligned K-beauty promotion.
30m wide VISION MAX outdoor LED screen at Westfield Century City
Bespoke VISION MAX & VISION Nano LED Screens at Westfield Century City
In close collaboration with the Westfield team, digiLED supplied a range of large-format displays tailored to the mall’s architecture and viewing distances.
The installation features two VISION MAX P8.3 screens, each measuring 30.4m x 3.6m. One is positioned on the parking garage approach facing into the mall, while the second sits above the food court. These are complemented by a VISION MAX P2.5 screen (7m x 4m) and a VISION NANO screen (3.36m x 1.89m).
Superior Performance for Retail, DOOH & Brand Activations
The VISION Series range delivers superb outdoor brightness, colour and contrast performance, making it ideal for high-visibility locations that need to cut through ambient light while maintaining vibrant, engaging content.
Meanwhile, the VISION NANO provides superb resolution for both indoor and outdoor applications, offering exceptional clarity for closer viewing distances and detailed imagery.
Together, these displays create a flexible, high-impact network that enhances the shopper experience at one of Los Angeles’ most prestigious retail destinations.
Driving Successful Retail Activations at Westfield Century City
Westfield activated the expanded network to welcome Olive Young shoppers, generating strong on-site energy with noticeable queues from day one. The seamless integration of the digiLED screens allowed for coordinated brand visibility, including MEDIHEAL’s complementary campaign across the centre.
This project further strengthens digiLED’s long-standing partnership with Westfield Rise, delivering reliable, purpose-built LED solutions for premium retail and DOOH applications.
Why the VISION Series Large-Format DOOH LED Screens Stand Out
With proven durability, excellent performance characteristics and digiLED’s standard 5-year warranty on core products, the VISION range continues to be a trusted choice for ambitious retail environments worldwide.
For more information on the VISION Series, or how we can support your next project, get in touch with our team.
