Attention-Grabbing LED Screen Transforms Retail Space
The movement of the structure is fully synchronised with the ons creen content, offering a unique and fully immersive visual experience. Maintenance was also carefully considered during the planning process, and additional mechanism was fitted to allow the entire structure to be lowered to the ground level for safe and easy servicing.
“It is amazing to see the gaps completely disappear when the rings come together,” said Matteo Serone, Sales Project Manager for Italy. “Since it was installed, all I’ve seen are passers-by filming and taking selfies with it. The surprised faces of the audience are what make me truly proud of this project, they absolutely love it.”
This incredible LED cube has quickly become a standout attraction at Porta di Roma. By combining precision engineering with bespoke and creative designs, it has redefined digital signage for retail environments.