Texas Motor Speedway (TMS), in Fort Worth, Texas, has never shied away from going BIG. Back in 2014, the venue debuted its ‘Big Hoss TV’, a Guiness World Record holding LED screen that redefined the supersized fan experience. Nearly a decade later, they decided it was time for an upgrade, one that would be even more impressive.
The new display needed to deliver not only better visuals but also align with the venue’s ambitious environmental goals. Being such a prestigious project, Speedway Motorsports turned to long-time partners GoVision and digiLED, to bring the new Big Hoss TV to life.
A key requirement of the project was to reuse the existing steel structure from the original screen. digiLED rose to the challenge by custom engineering its VISION ULTRA LED panels with specifically designed cabinets to ensure a seamless 1:1 replacement. As a result, TMS avoided repurchasing approximately 15 tonnes of steel, significantly reducing both costs and environmental impact. Considering that steel production is among the top three global contributors to CO2 emissions, this reuse marked a major win for the project’s environmental goals.
VISION ULTRADespite the substantially increased size, now a whopping 23,000sqft and standing 11 storeys high, there was no compromise on performance. The new Big Hoss TV boasts over 8.2 million pixels, delivering outstanding clarity and detail. With unmatched brightness levels of 10,000 nits and a refresh rate of up to 7,680Hz, the screen delivers incredible visuals even in the unforgiving high temperatures and harsh sun of Texas.
Beyond image quality, the VISION ULTRA design also contributes to long term reliability and sustainability. Unlike the previous display, which relied on fans and filters, the upgrade uses passive cooling and features aluminium backed tiles to improve thermal efficiency. This not only reduces maintenance issues, but also ensures the panels are recyclable at the end of their lifetime.
The new Big Hoss TV debuted during the Autotrader EchoPark Automotive 400 NASCAR Playoff weekend in September 2023. Fans were treated to spectacular visuals, live leaderboard stats, race replays and advertising, all delivered on one of the largest LED screens in the world.
“We’ve worked with GoVision for over a decade and the experience only gets better with each project. Their relationship with Texas Motor Speedway gave us the opportunity to showcase what our products are truly capable of. We’re incredibly proud of what we achieved together and we hope fans enjoy this new era of Big Hoss TV for years to come.” Graham Burgess, CEO of digiLED
Client Testimonial
The digiLED team was a huge part of allowing us to do a project of this magnitude in an extremely tight time window, making sure the screen was in pole position for race day.
Chris Curtis, Founder and Chairman
GoVision
