Tag Archives: #AVTweeps

Officially digiLED

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digiLED LOGO LSE 1 LINE LOGO

We are pleased to announce that all our company names will be changing, effective 1st December 2016. This will complete digiLED rebranding used at our showroom, The Pixel Depot, and trade shows, as well as on letterheads, stationery and business cards over recent months.

This will result in the following amendments:

Display LED Group Ltd is now digiLED Group Ltd

Display LED Screens Ltd is now digiLED (UK) Ltd

displayLED (HK) Ltd is now digiLED (HK) Limited

Our China company Shenzhen Qianhai digiLED Co. Ltd and our US company digiLED LLC are also part of digiLED Group Ltd, and names remain unaltered.

The company will continue to operate in its current structure, and your contacts will remain unchanged, there are no alterations in ownership or staff.

For all official correspondence with the company, including invoices and purchase orders, please ensure that the new names are used henceforth. Should you have any questions regarding the name modification, please feel free to contact us via email at info@digiLED.com or call +44 (0) 207 381 7840.

“The name displayLED was deliberately neutral and reflected our expertise rather than an association with any particular brand,” explained Graham Burgess, digiLED CEO. “When China began to offer credible, lower cost alternatives, we aimed to take advantage and invented a new brand – digiLED.

“Fast forward to 2015 and the name displayLED has lost much of its early meaning, increasingly we are known for our digiLED product range, our knowledge of the LED market and in particular for our expertise with LED production in factories across Asia. All our digiLED products are built in Asia, mainly Korea and China, so we have a team of specialists from those countries based there and this is supplemented with western expertise. The business has moved on and we have to move with it,” Burgess added.

With nearly 15 years in the industry, we at digiLED, look forward to continuing our growth and to serve you in the global market.


Large LED screen display at Paddington Station using digiLED iTe16

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A poetic and artistic tribute to Alan Turing using digiLED ITe16 display screen technology has been officially unveiled near the entrance to Paddington Station, London – close to the pioneering scientist’ s birthplace. United Visual Artists who devised the artwork, titled ‘Message from the Unseen World’, have confirmed it will be a permanent fixture.

The piece comprises large screen LED display technology and has perforated aluminium panels displaying a hard-coded version of extracts from Turing’s ground-breaking Computing Machinery and Intelligence (first published in 1950), visually represented as patterns based on Baudot code. Inside the artwork’s software is an additional text, a specially commissioned poem by Nick Drake, inspired by Turing’s work.

Specifically constructed for the outdoor fixed installation market, ITe tiles use the highest quality LEDs for a full colour video display with exceptional contrast. The LED screen, situated at Paddington Central, underneath Bishops Bridge Road, has a pixel pitch of 16mm and offers clear images in all weather conditions. The digiLED ITe is a top-quality product which features single bin / batch LEDs for perfect screen uniformity and is configured with remote diagnostics for performance monitoring.

“Due to the length of the structure, it was critical that each module lined up precisely with the holes,” explained Tonie Wishart, digiLED Install & Maintenance Manager. “Instead of drilling, we achieved this by clamping to the existing bridge framework as we only had 2-3mm of tolerance.”

The dynamic artwork acts as “a literal in memoriam for Turing”, suggested Matt Clark from United Visual Artists, providing passers-by an opportunity to witness a system attempt to imitate a poet writing, whilst maintaining the thought-process of a machine.

Curator of the work, Rachael McNabb, said that seeing the diversification in content appearing was like watching a brain process its thoughts. “It was really wonderful to see how many people pause and take a minute out of their commute to see this and you walk along and you’re still experiencing the words, the texts and the thoughts as they are being processed.

“It is great that people will experience this on a daily basis because they will never see the same thing twice and I think there is something quite wonderful about that.”

Considered a founding father of modern computer science, Turing was an extraordinary mathematician and codebreaker who not only outlined the concept of the general-purpose computer, but also defined and instituted the field of Artificial Intelligence. Turing was influential in accelerating efforts of the Allies in attempting to decipher German Naval messages using the Enigma code-cracking machine during World War II. Apart from a statue in Manchester, and a minor appearance near Paddington, there is little public art devoted to Turing commemorating his work and enduring legacy. United Visual Artists deemed it appropriate to fashion a public homage to Turing, as his work had been the inspiration for their studio using algorithmic design principles.


Record number of LED Screens on display at the Ryder Cup 2016

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RyderCup2016 Toura6 CV

The first day of the Ryder Cup is about to begin, the sun is out, and the digiLED Toura 6 screens are looking pretty good so far. Good luck to both teams! #sittingsafelyonthefence


Come and visit the largest & original big LED screen showroom

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Tigers TPD April 2016

The Pixel Depot is the largest and original LED display showroom in Europe. If you are looking to invest in an LED screen, whether it be a permanent fixture or for your rental portfolio, then make an appointment to visit – it’ll be worth your while.

Watch our video here


We’re AV Award 2016 finalists!

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We’re delighted to announce that our Bristol Motor Speedway ‘Colossus’ project in Tennessee has been shortlisted for the Hospitality & Leisure Project Award at the #AVAwards 2016. The Awards recognise best practice, reward innovation and celebrate excellence across the global audio visual industry.

This outdoor project, using nearly 1,000 square metres of digilED Toura 6mm LED built into a 4 sided centre-hung structure with a lower LED ring, is the largest of its kind in the World.BMS launch 2

Graham Burgess, digiLED CEO says “We’re thrilled to be shortlisted for the AV Awards 2016 for this huge project. Our friends at BMS, GoVision and Panasonic, together with all the other Partners involved are all so proud of what we achieved and we are thrilled to have been a part of such a dynamic and thrilling installation.”

This isn’t the only entry for digiLED products at the AV Awards, the Saville project at Sheffield Hallam University has also been shortlisted, which includes a digiLED iMAG 3.2mm LED screen installed in their state of the art new lecture theatre. Roll on 30th September!


LED screen supplied to Backstage Academy aids degree students

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Backstage Academy July 2016

When a digiLED screen was recently purchased to upgrade an installation at a site in Canary Wharf, the customer asked how their old screen, a fully functioning 6mm Barco display, could be purposefully redeployed. In response to this, digiLED took the modules to their Dorking warehouse where they were refurbed and then stored.

digiLED has an association with Shannon Harvey, Visual Production Course Leader at Backstage Academy, which is part of the University of Bolton. They offer a Visual Production (BA) Hons degree, a three year specialist design course, developed with the support from the UK’s live events industry covering creative, technical and production workflows for visual media and lighting for live events and installations.

Backstage Academy July 2016 (1)Shannon had expressed a need for his students to be able to test content on large LED displays rather than using the available 40 inch LCD screens. So when Tom Mudd, Technical Director at digiLED heard this, he saw the opportunity and suggested that Canary Wharf donate the old kit to the Academy.

The LED panels now provide students with the practical experience of working with LED products, including physical and content design, technical setup, operation, troubleshooting and maintenance. Upon the screen’s arrival, students immediately began working with the display to check and test the individual modules. Within a week they had designed and implemented a setup using 20 of the modules in a split configuration for The Hepworth Wakefield’s 5th Anniversary party in West Yorkshire, UK.

Backstage Academy July 2016 (3)“Having the support of industry leaders in technology like digiLED is critical to giving our students the best experience in the delivery of large format media. This donation by Canary Wharf enables us to work with the technology and develop further opportunities for creative expression,” says Shannon.

Tom Mudd said “It was great to be able to help organise the donation of this used screen with good life expectancy. The next generation of content producers for the events industry will benefit with real hands-on experience of this technology.  There’s nothing like testing the results of your work on the medium it is intended for but unfortunately, buying LED screens is out of the reach of most education establishments.   We look forward to seeing the results of their hard work!”

 


The largest outdoor centre hung LED screen in the World makes the front page

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Colossus TV was centre stage at our booth at InfoComm 2016 this year, and because it is such a record breaking success, AV magazine have made it front page news.

AV magazine title page June 2016

Read the article here


Bristol Motor Speedway’s Colossus TV LED screen on display at InfoComm 2016

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The digiLED booth at InfoComm caused a stir this year, with a replica of Bristol Motor Speedway’s Colossus TV – the largest outdoor centre hung LED display in the World.

The display looked incredibly lifelike in all but size. Bristol in Tennessee’s Colossus TV is built with nearly 1,000sqm of digiLED Toura 6mm, while the centre hung LED screen replica at InfoComm came in slightly less at 10sqm of digiLED iMAG 2.6mm & digiFLEX 6mm, with a backdrop of the digiLED Toura 6mm showing images and videos of the installation.
Infocomm 2016 (1)

Get in touch to find out more about this and our other installations.


Our digiLED screens are worth looking out for at InfoComm 2016

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InfoComm 2016 is only a few weeks away now, and we hope that we’ll be able to treat you to a coffee or a beer on our booth number N1153.

To register for the show for free, here are the details you need:

InfoComm 2016 LV invite


A ‘Big LED screen’ will never be the same for me again – Tom Mudd

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Tom Mudd - digiLED Technical Director (3)

I have spent my entire career working on “big” screens but after Colossus, the latest project with GoVision using digiLED Toura 6mm and being installed at Bristol Motor Speedway, I’m seriously going to have to re-evaluate quite what the “big” means.

Everything about this project dwarfs all my previous builds. Until now, it was easy to describe sizes as “the size of a double garage” or “half a tennis court”. This job changes everything!

Every single face of screen weighs in at more than four and-a-half tonnes and measures 19.2 metres wide and 9 metres high. To put that in context, if Curries was promoting this, they’d call it an 835 inch TV. Each face of screen has 3,888,000 pixels – that’s 1.8 million pixels more than your domestic HD telly. The surface area of just one screen (and bear in mind there are 4 of these in the Colossus installation) is large enough under UK planning for 15 car parking spaces. Each screen is 2.7 Storeys high from bottom to top but bear in mind too, the top row of pixels sits 140 feet in the air (and that’s half the axel-height of the London Eye).

The bottom ring (flown just beneath the four faces of Colossus) contains 144 panels, (2,332,800 pixels) with a circumference so long that the Mars Curiosity Rover would take twenty four (and a half) minutes to drive around the ring.

A grand total of 20,217,600 pixels are installed within Colossus fed by a fibre optic loom containing more than 140 cores. Behind this sits a mega-rack with more than 36 digiLED Navigator-NV LED Processors dividing and distributing the multi-4k-content.

All in all, the gigantic Colossus is just that, absolutely colossal.


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