Westfield Rise partnered with digiLED to collaborate & design a new LED digital kiosk transforming its existing eye-level network.
Unibail-Rodamco-Westfield’s in-house media and experiential division Westfield Rise US has transformed the retail experience through a new advertising landscape for brands with the Immersive Experiential Display (IXD) Network.
Learn moreDouble Sided Digital Kiosks Rolled Out Across 6 US States
Installed In 10 Flagship Shopping Malls – Indoor & Outdoor Settings
136 Bespoke Units – Designed & Built In The US
The challenge?
Fine-pitch, high-brightness outdoor LED screens are still part of an emerging market. To make this project happen, the digiLED R&D team worked hand-in-hand with Unibail-Rodamco-Westfield’s in-house media & experiential division right from the start, making sure every detail matched exactly what they needed.
LED digital kiosk suitable for indoor & outdoor applications
Identical indoor & outdoor designs to limit impact on corporate partners.
DOOH signage that stands out
Outdoor, high-brightness displays to ensure vibrant visuals in sunlight & industry leading contrast in outdoor settings.
Sleek design
Seamless, clean design which limits eye sores such as speaker grills, screws, hinges, etc.
Future-proofed
Delivers analytics, future interactivity & AI capabilities while integrating with existing content management system.
Need some help on your next LED screen project?
All the design, R&D & build was facilitated in the US. The IXD Network is the largest multivenue single advertising media platform of 1.5mm GOB technology in the Americas. The network is also believed to be the largest eye-level media platform in the Americas featuring fine-pitch LED technology.
The 1.5mm outdoor GOB is at the forefront of outdoor LED fine pitch technology, providing high-brightness LED for outdoor applications which traditionally would have been LCD.
GOB is specifically designed for use in high-trafficked or challenging environments.
The backbone of the IXD Network is a comprehensive custom-built monitoring platform designed specifically for Westfield Rise. This platform provides unprecedented control and monitoring of all the critical pieces of the network, ensuring the system is not only fully functional, but also highlighting anything that may need to be addressed.
“Retail destinations are often cluttered with outdated technology and uninspiring advertising solutions. The IXD Network changes that narrative by delivering scalable, malleable technology built for today and ready for the future. Through a true spirit of collaboration and partnership with digiLED, we developed a customized, eye-level platform that empowers brands to connect with consumers in meaningful ways. This innovation positions us as a market leader and opens new creative opportunities for engagement now and for years to come.”
Kristen Jackman
Senior Vice President at URW & Head of Westfield Rise US
Sectors we install LED screens into
From DOOH spectaculars to giant stadium screens. For 20 years digiLED has worked at the cutting edge of the LED screen industry, specialising in bespoke designs and complex projects.
Retail & Digital Signage
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Immersive Experiences
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Sports Stadiums
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Attractions & Gaming
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DOOH Advertising
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Hospitality
Read more >>The Westfield Rise IXD rollout is the largest digiLED ZEUS® deployment so far
The IXD network is the largest multi-venue rollout of digiLED ZEUS® (Zero Energy Use System) in the world.
ZEUS enables the network to be powered down and back up safely, providing quantifiable carbon impact savings. All power usage is monitored 24/7 and can be shut down completely at night, eliminating LED standby power, cutting it to ZERO.
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