Westfield Rise US rollout IXD Network utilising bespoke digiLED LED digital kiosks

Westfield Rise partnered with digiLED to collaborate & design a new LED digital kiosk transforming its existing eye-level network.

Unibail-Rodamco-Westfield’s in-house media and experiential division Westfield Rise US has transformed the retail experience through a new advertising landscape for brands with the Immersive Experiential Display (IXD) Network.

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Double Sided Digital Kiosks Rolled Out Across 6 US States

Installed In 10 Flagship Shopping Malls – Indoor & Outdoor Settings

136 Bespoke Units – Designed & Built In The US

The challenge?

Fine-pitch, high-brightness outdoor LED screens are still part of an emerging market. To make this project happen, the digiLED R&D team worked hand-in-hand with Unibail-Rodamco-Westfield’s in-house media & experiential division right from the start, making sure every detail matched exactly what they needed.

LED digital kiosk suitable for indoor & outdoor applications

Identical indoor & outdoor designs to limit impact on corporate partners.

DOOH signage that stands out

Outdoor, high-brightness displays to ensure vibrant visuals in sunlight & industry leading contrast in outdoor settings.

Sleek design

Seamless, clean design which limits eye sores such as speaker grills, screws, hinges, etc.

Future-proofed

Delivers analytics, future interactivity & AI capabilities while integrating with existing content management system.

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All the design, R&D & build was facilitated in the US. The IXD Network is the largest multivenue single advertising media platform of 1.5mm GOB technology in the Americas. The network is also believed to be the largest eye-level media platform in the Americas featuring fine-pitch LED technology.

The 1.5mm outdoor GOB is at the forefront of outdoor LED fine pitch technology, providing high-brightness LED for outdoor applications which traditionally would have been LCD.
GOB is specifically designed for use in high-trafficked or challenging environments.

The backbone of the IXD Network is a comprehensive custom-built monitoring platform designed specifically for Westfield Rise. This platform provides unprecedented control and monitoring of all the critical pieces of the network, ensuring the system is not only fully functional, but also highlighting anything that may need to be addressed.

“Retail destinations are often cluttered with outdated technology and uninspiring advertising solutions. The IXD Network changes that narrative by delivering scalable, malleable technology built for today and ready for the future. Through a true spirit of collaboration and partnership with digiLED, we developed a customized, eye-level platform that empowers brands to connect with consumers in meaningful ways. This innovation positions us as a market leader and opens new creative opportunities for engagement now and for years to come.”

Kristen Jackman

Senior Vice President at URW & Head of Westfield Rise US

Sectors we install LED screens into

From DOOH spectaculars to giant stadium screens. For 20 years digiLED has worked at the cutting edge of the LED screen industry, specialising in bespoke designs and complex projects.

The Westfield Rise IXD rollout is the largest digiLED ZEUS^® deployment so far

The IXD network is the largest multi-venue rollout of digiLED ZEUS^® (Zero Energy Use System) in the world.

ZEUS enables the network to be powered down and back up safely, providing quantifiable carbon impact savings. All power usage is monitored 24/7 and can be shut down completely at night, eliminating LED standby power, cutting it to ZERO.

digiLED ZEUS® – find out more

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Westfield Rise IXD Network

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FAQ’s

What does digiLED do?

At digiLED, we partner closely with system integrators to bring ambitious, fully bespoke LED screen projects to life.

This involves creating products from scratch, with deep knowledge of every raw component, hands-on management of the supply chain and production, and real expertise in product design, structural engineering and quality control.

Where does digiLED operate?

Over the years we've delivered many of the world's most high-profile and technically demanding LED screen installations.

digiLED was born in the UK, and our global headquarters remains just outside London - home to a cutting-edge showroom, repair centre, warehousing, training and design hub.

We also operate a dedicated team in the United States from our Las Vegas Pixel Depot Showroom, which includes repair facilities, training spaces and warehousing.

Beyond that we maintain offices and teams in Japan, across Europe, and at our digiLED Tech Hub in Shenzhen.

What LED screen applications does digiLED cover?

We deliberately target the top 20% of the market – the projects that demand the very best in terms of quality, reliability and longevity.

That means using only top-tier components and building LED screens to the highest possible standard. Yes, it can make us more expensive than the mass-market options, but that’s exactly why we’re the right choice for the jobs that really matter.

Our sweet spot is the complex, the custom, the non-flat: screens that wrap around curves, climb walls, bend corners, and create something truly unforgettable.

We specialise in:

Why choose digiLED for your next LED screen project?

We’re more than a supplier – we’re your safety net.

We stay close to the process with boots on the ground: hand-picking the finest components, working with only the best production partners, and personally overseeing R&D, prototyping, QC, factory acceptance testing (FAT), logistics and project delivery.

It’s why our customers don’t just work with us once – they keep coming back.

What is digiLED ZEUS®?

digiLED ZEUS® is the world's first patented technology that completely eliminates wasted standby power on LED screens. When the screen is black, it uses literally ZERO watts.

digiLED ZEUS® allows the automated on/off power cycles of LED screens and can be used on displays of any shape and size across all display applications.

It's already won multiple awards and is helping clients around the world significantly cut their energy bills and shrink their carbon footprint.

ZEUS is now live in 130+ global LED screen projects.

More details here: https://www.digiled.com/digiled-zeus/