Creating an immersive experience at Rocket Mortgage FieldHouse
For fans entering Rocket Mortgage FieldHouse in Cleveland, Ohio, the experience begins before they reach their seats.
As part of the arena’s $185 million transformation, the home of the Cleveland Cavaliers introduced the Power Portal – a 39-foot immersive AV tunnel connecting the atrium with the arena concourse. Visitors are surrounded by dynamic LED content and immersive audio as they move through the space, turning their arrival into part of the event itself.
At the centre of the experience is approximately 2,196 sqft of 2.6 mm digiLED technology, spanning the walls, ceiling and curved architecture of the tunnel.
Creating one continuous digital canvas across such different surfaces required more than one LED solution and, crucially, they needed to work together without disrupting the immersive effect.
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Two LED screen products, one seamless display
The Power Portal’s combination of large flat surfaces and sweeping curves required different LED technologies for different parts of the architecture.
digiTHIN HD was used across the tunnel’s walls and ceiling, while digiFLEX provided the flexibility needed around the curved sections. Both products share the same 2.6mm pixel pitch, helping maintain consistency as content moves between the different surfaces.
The real challenge was making two different LED products look like one. Any visible variation between the flat and flexible displays could have interrupted the immersive effect. Instead, the two technologies blend seamlessly together, allowing content to flow across the walls, around the curves and overhead as one continuous digital canvas.
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LED technology designed around the architecture
Each product brought different characteristics to the Power Portal. At just 54mm deep, digiTHIN HD provided a slim solution for the flat surfaces, with four independently adjustable Z-axis screws on each chassis helping achieve precise alignment.
For the curved areas, digiFLEX could follow the shape of the architecture while maintaining wide viewing angles – particularly valuable as visitors experience the display from changing positions as they move through the tunnel.
Rather than forcing the architecture to accommodate a conventional flat LED screen, the combination of digiFLEX and digiTHIN allowed different display technologies to respond to different areas of the space while maintaining the appearance of one continuous LED display.
An LED canvas designed for an immersive experience
The Power Portal isn’t simply a large-format LED display. It forms part of the visitor journey through Rocket Mortgage FieldHouse.
Its audiovisual content can change depending on what is taking place within the arena, allowing the space to become part of the experience for Cavaliers games, concerts and other events.
The portal has also become more than a route between two areas of the venue. Following its introduction, the Cavaliers’ Chief Information Officer described visitors stopping within the space to take photographs and selfies, turning it into a gathering point as fans enter the arena.
Across approximately 2,196 sqft of 2.6mm LED, digiTHIN HD and digiFLEX perform different jobs, but visually work together as one. It demonstrates how selecting the right LED technology for different architectural requirements doesn’t have to compromise the consistency of the finished display.
Two products. Different formats. One seamless, immersive LED canvas.
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FAQs
What does digiLED do?
At digiLED, we partner closely with system integrators, consultants, architects & designers to bring ambitious, fully bespoke LED screen projects to life.
This involves creating products from scratch, with deep knowledge of every raw component, hands-on management of the supply chain and production, & real expertise in product design, structural engineering & quality control.
Where does digiLED operate?
Over the years we've delivered many of the world's most high-profile and technically demanding LED screen installations.
digiLED was born in the UK, and our global headquarters remains just outside London - home to a cutting-edge showroom, repair centre, warehousing, training and design hub.
We also operate a dedicated team in the United States from our Las Vegas Pixel Depot Showroom, which includes repair facilities, training spaces and warehousing.
Beyond that we maintain offices and teams in Japan, across Europe, and at our digiLED Tech Hub in Shenzhen.
What LED screen applications does digiLED cover?
We deliberately target the top 20% of the market – the projects that demand the very best in terms of quality, reliability and longevity.
That means using only top-tier components and building LED screens to the highest possible standard. Yes, it can make us more expensive than the mass-market options, but that’s exactly why we’re the right choice for the jobs that really matter.
Our sweet spot is the complex, the custom, the non-flat: screens that wrap around curves, climb walls, bend corners, and create something truly unforgettable.
We specialise in:
- Immersive experiences
- Sports stadiums
- Arenas & live events
- TV studios & broadcast environments
- DOOH & high-impact digital signage
Why choose digiLED for your next LED screen project?
We’re more than a supplier – we’re your safety net.
We stay close to the process with boots on the ground: hand-picking the finest components, working with only the best production partners, and personally overseeing R&D, prototyping, QC, factory acceptance testing (FAT), logistics and project delivery.
It’s why our customers don’t just work with us once – they keep coming back.
What is digiLED ZEUS®?
digiLED ZEUS® is the world's first patented technology that completely eliminates wasted standby power on LED screens. When the screen is black, it uses literally ZERO watts.
digiLED ZEUS® allows the automated on/off power cycles of LED screens and can be used on displays of any shape and size across all display applications.
It's already won multiple awards and is helping clients around the world significantly cut their energy bills and shrink their carbon footprint.
ZEUS is now live in 130+ global LED screen projects.
More details here: https://www.digiled.com/digiled-zeus/
