Expanding Westfield’s digital advertising network
digiLED has designed and delivered a suite of custom large-format DOOH LED screens to Westfield Century City in Los Angeles, supporting the expansion of the centre’s premium brand activation programme and Westfield’s IXD Network.
The project builds on digiLED’s existing partnership with Westfield Rise, which previously saw the delivery of 136 bespoke double-sided fine-pitch LED kiosks across ten flagship US malls, including Century City.
Working closely with Westfield, digiLED tailored the new displays to the centre’s architecture and viewing distances, creating a connected network designed for high-impact advertising, brand activations and live events across outdoor and semi-outdoor locations.
Bespoke LED displays designed for Westfield Century City
The installation features two VISION MAX 8.3mm screens, each measuring 30.4m x 3.6m, positioned on the parking garage approach and above the food court. These are complemented by a VISION MAX 2.5mm display measuring 7m x 4m and a VISION NANO screen measuring 3.36m x 1.89m.
The larger VISION MAX screens deliver the high brightness and contrast needed to maintain visibility in the bright Los Angeles environment, while the finer-pitch displays provide exceptional detail for closer viewing distances.
Advancements in LED technology allow the VISION Series to maintain deep blacks, vibrant colours and strong contrast even under direct sunlight. Improved native contrast also reduces the need to operate at maximum brightness for extended periods, helping to manage energy consumption without compromising visual impact.
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Bringing retail advertising and brand activations to life
The new LED screens played a key role in the grand opening of Olive Young’s second US store, working alongside MEDIHEAL’s K-beauty campaign to create coordinated brand visibility across the centre. The opening generated strong on-site engagement, with noticeable queues and a prominent brand presence from day one.
The displays have also supported film-related events at the on-site AMC Theatre, with trailers, promotional content and film footage transforming the screens into dynamic backdrops for red-carpet experiences and promotional activities.
From everyday retail advertising to high-profile events, the expanded network allows Westfield Century City to coordinate content across multiple locations, creating engaging experiences for shoppers and greater visibility for brands.
LED screens for retailFlexible LED display control for advertising and live events
The mall’s production partner upgraded the control infrastructure to enable centralised management across the major LED displays. The atrium screen can switch between scheduled advertising and live event content, with real-time playback, IMAG and display control managed by on-site production teams.
Additional displays above the escalator, at the P1 and P2 parking levels, and a double-sided portrait unit near the Wine Bar further extend the network. The upgraded system also provides capacity for future expansion, supporting Westfield’s evolving advertising and live event requirements.
Delivering long-term performance for Westfield Rise
This latest installation strengthens digiLED’s ongoing relationship with Westfield Rise, combining bespoke engineering with LED technology designed for demanding retail and DOOH environments.
The VISION Series offers high brightness, strong contrast and modular flexibility, allowing screen sizes and pixel pitches to be tailored to different architectural requirements. digiLED’s standard five-year warranty on its core product range provides additional long-term reassurance.
For Westfield Century City, the result is a versatile digital advertising network that enhances the premium retail environment while supporting brand activations, live events and future expansion.
For more information on the VISION Series or to discuss a similar project, contact the digiLED team.
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FAQs
What does digiLED do?
At digiLED, we partner closely with system integrators, consultants, architects & designers to bring ambitious, fully bespoke LED screen projects to life.
This involves creating products from scratch, with deep knowledge of every raw component, hands-on management of the supply chain and production, & real expertise in product design, structural engineering & quality control.
Where does digiLED operate?
Over the years we've delivered many of the world's most high-profile and technically demanding LED screen installations.
digiLED was born in the UK, and our global headquarters remains just outside London - home to a cutting-edge showroom, repair centre, warehousing, training and design hub.
We also operate a dedicated team in the United States from our Las Vegas Pixel Depot Showroom, which includes repair facilities, training spaces and warehousing.
Beyond that we maintain offices and teams in Japan, across Europe, and at our digiLED Tech Hub in Shenzhen.
What LED screen applications does digiLED cover?
We deliberately target the top 20% of the market – the projects that demand the very best in terms of quality, reliability and longevity.
That means using only top-tier components and building LED screens to the highest possible standard. Yes, it can make us more expensive than the mass-market options, but that’s exactly why we’re the right choice for the jobs that really matter.
Our sweet spot is the complex, the custom, the non-flat: screens that wrap around curves, climb walls, bend corners, and create something truly unforgettable.
We specialise in:
- Immersive experiences
- Sports stadiums
- Arenas & live events
- TV studios & broadcast environments
- DOOH & high-impact digital signage
Why choose digiLED for your next LED screen project?
We’re more than a supplier – we’re your safety net.
We stay close to the process with boots on the ground: hand-picking the finest components, working with only the best production partners, and personally overseeing R&D, prototyping, QC, factory acceptance testing (FAT), logistics and project delivery.
It’s why our customers don’t just work with us once – they keep coming back.
What is digiLED ZEUS®?
digiLED ZEUS® is the world's first patented technology that completely eliminates wasted standby power on LED screens. When the screen is black, it uses literally ZERO watts.
digiLED ZEUS® allows the automated on/off power cycles of LED screens and can be used on displays of any shape and size across all display applications.
It's already won multiple awards and is helping clients around the world significantly cut their energy bills and shrink their carbon footprint.
ZEUS is now live in 130+ global LED screen projects.
More details here: https://www.digiled.com/digiled-zeus/
