Custom immersive LED screens for award winning project delivered with AVI-SPL at SeaWorld
Discover SeaWorld San Diego’s Jewels of the Sea, powered by digiLED’s custom-designed, immersive LED screens and AVI-SPL’s integration expertise. Our immersive experience solutions deliver captivating visuals, blending technology with marine conservation storytelling.
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SeaWorld Wins Commercial Integrator Award – Best Immersive Experience Project
“This recognition is a testament to the incredible teamwork behind the project, and I’m proud to have contributed to bringing it to life” – Nik Johnson – AVI-SPL
digiLED & AVI-SPL: Crafting a stunning immersive LED screen experience
SeaWorld San Diego recently unveiled its Jewels of the Sea exhibit – an immersive experience designed to captivate, educate, and inspire.
Guests journey through a glowing tunnel of moon jellies, explore their vital role in ocean ecosystems, and engage with one of the largest jellyfish habitats in the country. To help bring this vision to life, digiLED introduced the project to AVI-SPL’s experiential division, XTG, knowing their creative expertise would be a perfect match for this uniquely immersive challenge.
The result is an exhibit that seamlessly blends digital storytelling with living marine life. At the heart of the exhibit is 108sqm of custom LED screens for immersive experiences that flow seamlessly from wall to ceiling, wrapping guests in vivid underwater visuals.
Cleverly designed cutouts within the screen allow visitors to peer directly into the jellyfish tanks, placing them front and centre in the experience. To achieve this, digiLED combined digiTHIN XS Q and digiFLEX UX, using six different panel sizes to ensure a perfect architectural fit.
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Sustainable LED screen solutions for marine conservation storytelling
Behind the scenes, our digiLED ZEUS® system plays an important role – helping to reduce energy consumption to zero when the display is not in use.
It was a vital tool in aligning with SeaWorld’s commitment to sustainability, without compromising performance. This exhibit isn’t just about technology – it’s about impact.
Designed to deepen visitors’ appreciation for jellyfish and their role in marine ecosystems, the installation fuses interactive LED storytelling with live propagation tanks.
It supports SeaWorld’s conservation messaging: that jellyfish aren’t just beautiful, they’re vital keystone species – and SeaWorld now breeds them in-house rather than sourcing from the wild.
Fine-pitch LED screen canvas for an unforgettable underwater journey
Guests are given a unique perspective – whether through the live tanks, digital LED displays, or the immersive passage – connecting them more closely to marine science.
This exhibit stands out not merely for its design but for the way it communicates conservation in a highly effective, memorable way.
“This project stands out as one of the most creative and complex LED screens in our portfolio,” says Joe Lapchick, Sales Manager at digiLED.
“It shows digiLED’s ability to push boundaries and create immersive LED experiences that hit the client brief exactly.”
The outcome is a harmonious blend of technology, storytelling, and conservation – made possible through the collaboration of SeaWorld, AVI SPL | XTG, and digiLED. It’s a testament to what’s achievable when immersive AV meets environmental purpose.
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FAQ’s
What does digiLED do?
At digiLED, we partner closely with system integrators, consultants, architects & designers to bring ambitious, fully bespoke LED screen projects to life.
This involves creating products from scratch, with deep knowledge of every raw component, hands-on management of the supply chain and production, & real expertise in product design, structural engineering & quality control.
Where does digiLED operate?
Over the years we've delivered many of the world's most high-profile and technically demanding LED screen installations.
digiLED was born in the UK, and our global headquarters remains just outside London - home to a cutting-edge showroom, repair centre, warehousing, training and design hub.
We also operate a dedicated team in the United States from our Las Vegas Pixel Depot Showroom, which includes repair facilities, training spaces and warehousing.
Beyond that we maintain offices and teams in Japan, across Europe, and at our digiLED Tech Hub in Shenzhen.
What LED screen applications does digiLED cover?
We deliberately target the top 20% of the market – the projects that demand the very best in terms of quality, reliability and longevity.
That means using only top-tier components and building LED screens to the highest possible standard. Yes, it can make us more expensive than the mass-market options, but that’s exactly why we’re the right choice for the jobs that really matter.
Our sweet spot is the complex, the custom, the non-flat: screens that wrap around curves, climb walls, bend corners, and create something truly unforgettable.
We specialise in:
- Immersive experiences
- Sports stadiums
- Arenas & live events
- TV studios & broadcast environments
- DOOH & high-impact digital signage
Why choose digiLED for your next LED screen project?
We’re more than a supplier – we’re your safety net.
We stay close to the process with boots on the ground: hand-picking the finest components, working with only the best production partners, and personally overseeing R&D, prototyping, QC, factory acceptance testing (FAT), logistics and project delivery.
It’s why our customers don’t just work with us once – they keep coming back.
What is digiLED ZEUS®?
digiLED ZEUS® is the world's first patented technology that completely eliminates wasted standby power on LED screens. When the screen is black, it uses literally ZERO watts.
digiLED ZEUS® allows the automated on/off power cycles of LED screens and can be used on displays of any shape and size across all display applications.
It's already won multiple awards and is helping clients around the world significantly cut their energy bills and shrink their carbon footprint.
ZEUS is now live in 130+ global LED screen projects.
More details here: https://www.digiled.com/digiled-zeus/