Outdoor digital signage screens supplied by digiLED for iconic Qatar shopping mall
Explore how digiLED and DOOH Media transformed Tawar Mall with indoor, outdoor, and 3D anamorphic LED screens. Retail-ready LED displays built to impress, endure and drive customer engagement whilst creating reliable advertising revenue.
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Outdoor digital signage screens designed to endure extreme weather conditions
In 2018, digiLED were tasked with providing eight outdoor and two indoor LED screens for DOOH Media. Altogether, the screens totalled a massive 805sqm, the largest quantity of LED at any single location in Qatar at the time.
For the eight outdoor digital signage screens installed by digiLED, the product used was (digiLED NS8) that required a total of 13 different customisations to ensure the client got exactly what they needed.
One of the main adjustments digiLED worked on was to enable the screens to function in the harshest of environments in the Middle East; extremely high temperatures of 50ºC, intense UV, saline conditions and sandstorms.
Custom designed outdoor LED screens to match existing architecture
digiLED further customised the product to fit perfectly to the contours of the structure, resulting in a total of 12 bespoke cabinet shapes that all sat perfectly on concave, convex and flat walls, with sharp, clean corners.
This enables the screens to wrap perfectly to the exterior of the building.
LED screens with reliability at their core
“I visited Qatar again recently and was thrilled to see that the Tawar Mall screens have withstood the test of time. The screens clarity and uniformity is as good now as it was on day one of the installation”.
“That wouldn’t be possible without the clever bespoke engineering and ‘built-to-last’ design by digiLED, especially considering the challenging temperatures and environmental ageing accelerators present in the area, such as high IR action, salt spray
fogs, desert sand and more. It’s a project that we continue to be very proud of ” – Matteo Serone, Sales Project Manager – digiLED
“Digital Out of Home is our future; DOOH Media, with digiLEDs products, were the first company to bring quality outdoor LEDs to Qatar; and offer clients the opportunity to showcase their brands in an 805m2 network at Tawar Mall. After all this time, the screens look impeccable!”
Samar Abou Farah, General Manager
DOOH Media
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FAQ’s
What does digiLED do?
At digiLED, we partner closely with system integrators, consultants, architects & designers to bring ambitious, fully bespoke LED screen projects to life.
This involves creating products from scratch, with deep knowledge of every raw component, hands-on management of the supply chain and production, & real expertise in product design, structural engineering & quality control.
Where does digiLED operate?
Over the years we've delivered many of the world's most high-profile and technically demanding LED screen installations.
digiLED was born in the UK, and our global headquarters remains just outside London - home to a cutting-edge showroom, repair centre, warehousing, training and design hub.
We also operate a dedicated team in the United States from our Las Vegas Pixel Depot Showroom, which includes repair facilities, training spaces and warehousing.
Beyond that we maintain offices and teams in Japan, across Europe, and at our digiLED Tech Hub in Shenzhen.
What LED screen applications does digiLED cover?
We deliberately target the top 20% of the market – the projects that demand the very best in terms of quality, reliability and longevity.
That means using only top-tier components and building LED screens to the highest possible standard. Yes, it can make us more expensive than the mass-market options, but that’s exactly why we’re the right choice for the jobs that really matter.
Our sweet spot is the complex, the custom, the non-flat: screens that wrap around curves, climb walls, bend corners, and create something truly unforgettable.
We specialise in:
- Immersive experiences
- Sports stadiums
- Arenas & live events
- TV studios & broadcast environments
- DOOH & high-impact digital signage
Why choose digiLED for your next LED screen project?
We’re more than a supplier – we’re your safety net.
We stay close to the process with boots on the ground: hand-picking the finest components, working with only the best production partners, and personally overseeing R&D, prototyping, QC, factory acceptance testing (FAT), logistics and project delivery.
It’s why our customers don’t just work with us once – they keep coming back.
What is digiLED ZEUS®?
digiLED ZEUS® is the world's first patented technology that completely eliminates wasted standby power on LED screens. When the screen is black, it uses literally ZERO watts.
digiLED ZEUS® allows the automated on/off power cycles of LED screens and can be used on displays of any shape and size across all display applications.
It's already won multiple awards and is helping clients around the world significantly cut their energy bills and shrink their carbon footprint.
ZEUS is now live in 130+ global LED screen projects.
More details here: https://www.digiled.com/digiled-zeus/